Dr. Hunida Gindil Abu Backer | Social Impact | Best Researcher Award
Abu Dhabi University | United Arab Emirates
📚 Early Academic Pursuits
Dr. Hunida Gindil Abu Backer’s academic journey began with her pursuit of higher education in Radio and Television. She completed her Ph.D. in Radio and Television from Omdurman Islamic University in 2011. Her research thesis, titled “The economics of the media and its impact on the production of television programs: An analytical study of Sudanese channels,” reflects her focus on understanding media economics and its practical influence. She had earlier obtained an MA in Radio and Television (2006) and a BA in Press and Publication (1995), both from renowned institutions in Sudan, laying the groundwork for her career in Mass Communication.
🎓 Professional Endeavors
Dr. Hunida’s career has been defined by a strong academic presence, spanning various educational institutions across multiple countries. She has been an Assistant Professor of Mass Communication at Abu Dhabi University since August 2020, where she continues to contribute significantly to the Department of Mass Communication. Prior to that, she worked at Al Ghurair University, Dubai and Emirates College of Technology, Abu Dhabi, showcasing her diverse teaching experiences. She also served part-time at the Sudan Academy for Communication Sciences and as Head of the Department of Public Relations at Sudan Civil Aviation, providing her expertise in both academia and professional media roles.
📝 Contributions and Research Focus On Social Impact
Dr. Hunida’s research has consistently focused on the impact of media economics and the media industry’s development, particularly in Sudan and the Arab region. Her scholarly works have been published in Arab scientific refereed journals, contributing to the understanding of media production dynamics and its economic implications. Furthermore, she actively participates in international scientific conferences, where she shares insights on the evolving landscape of mass communication.
Her research is aimed at analyzing the practices and developments in media economics, television programming, and advertising production. Her academic work combines theory and practical industry insights, making her a key contributor to mass communication studies.
🌍 Impact and Influence
Dr. Hunida’s influence extends beyond research, as she has a direct impact on the learning outcomes of students in her classes. As an educator, she strives to shape the future of the next generation of mass communication professionals. She employs modern teaching methodologies, blending virtual classrooms, interactive content, and adaptive learning technologies to meet the needs of diverse learners. This approach has helped students gain valuable practical knowledge in development communication, international communication, and advertising, along with skills such as teamwork and critical thinking.
Her leadership in digital education tools, including Microsoft Teams, Blackboard, and Sway, has ensured that her students remain engaged and prepared for the challenges of the digital media landscape.
📑 Academic Cites and Publications
Dr. Hunida’s scholarly contributions have been widely recognized in the academic community, particularly within the Arab region. Her work has been cited in various academic papers and journals related to media studies and communication research. These citations reflect her significant role in advancing academic discourse in mass communication and its practical applications, particularly in media economics and the impact of television programming in the Arab world.
🛠️ Technical Skills
Dr. Hunida is highly proficient in technological tools that enhance both teaching and research in mass communication. Some of her notable skills include:
- Online Teaching: Familiarity with virtual classes, distance learning platforms such as Microsoft Teams, and Blackboard for assessments.
- Content Creation: Proficient in using Sway to create responsive content, and H5P for interactive learning activities.
- Assessment Tools: Expertise in using Respondus Lockdown Browser for secure online assessments.
- Project Management: Utilizes Microsoft Planner for organizing and managing academic projects effectively.
These technical skills have allowed her to adapt quickly to the evolving needs of digital education and enhance the learning experience for her students.
👩🏫 Teaching Experience
Dr. Hunida brings 14 years of teaching experience to her role as an Assistant Professor. She has taught a wide array of undergraduate courses, with a particular emphasis on Development Communication, International Communication, Advertising, and Research Methods. Her teaching philosophy is rooted in encouraging students to think critically and creatively about mass communication and its societal impact.
She employs a student-centered approach, engaging her students through discussions, group projects, and real-world examples that illustrate the principles being taught. She believes in fair and transparent evaluations, ensuring students understand the reasoning behind their grades while encouraging collaborative learning to enhance their communication and teamwork skills.
🌟 Legacy and Future Contributions
Dr. Hunida’s future aspirations include contributing to the further integration of technology in education and continuing her work to shape the next generation of mass communication experts. She envisions a world where her students not only excel academically but also become leaders in media industries, equipped with the skills and critical thinking needed for success.
Through her ongoing commitment to teaching excellence, research in media economics, and technological innovation in education, Dr. Hunida aims to leave a lasting legacy in the academic and professional worlds of Mass Communication.
Notable Publications
Article Title: The contents of interactive media programs and their role in the consolidation of human values
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- Author: Hunida Gindil
- Journal: AL-Ustath Journal Social Science Journal
- Year: 2019-12-27
Article Title: The Radio programs Treating of Development and citizenship values
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- Author: Hunida Gindil
- Journal: Route Educational and Social Science Journal
- Year: 2019-03-15
Article Title: The effectiveness of interactive radio programs in promotion of social value awareness
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- Author: Hunida Gindil
- Journal: Route Educational and Social Science Journal
- Year: 2018-07-13
Article Title: Recruitment of new media in the consolidation of interactive value
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- Author: Hunida Gindil
- Journal: Route Educational and Social Science Journal
- Year: 2018-03-05
Article Title: Recruitment of radio programs in the consolidation of the values of sustainable development
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- Author: Hunida Gindil
- Journal: Journal of Research and Media Studies, Al-Shorouq Academy
- Year: 2017-07-07
Article Title: The Sudanese press strategy in facing terrorism
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- Author: Hunida Gindil
- Journal: Institute of Higher Media, Al-Shorouq Academy
- Year: 2016-07-01