Newcastle University - United Kingdom
Author Profile
Early Academic Pursuits
Prof. Suraksha Gupta's academic journey began with a Bachelor of Commerce from the University of Delhi in 1988. She continued her education with an MBA from the Institute of Management Technology Ghaziabad, India, in 2005. Her pursuit of higher education led her to the completion of a PhD in Marketing from Brunel University, UK, in 2008.
Professional Endeavors
Prof. Suraksha Gupta has a rich and diverse professional background that spans academia, corporate positions, and consulting. She held academic positions at various institutions, including Lecturer at Middlesex University Business School, Senior Lecturer at Kent Business School, and currently, she serves as a Professor of Marketing at Newcastle University since February 2017.
In addition to her academic roles, she has contributed significantly to various organizations in corporate positions and consulting. Notably, she co-founded Better Service to Community Ltd in 2023, focusing on supporting vulnerable senior citizens. She has also been a Founder Director at MSP Research, engaging in collaborative work among academics for funding applications and research papers.
Contributions and Research Focus
Prof. Gupta's research achievements are notable, with a substantial number of published research papers, books, and policy documents. Her research spans various areas such as branding, innovation, sustainability, and corporate social responsibility. Her work includes exploring the role of stakeholders in collaborative innovation, examining the impact of digital technology on customer dynamics, and investigating the link between corporate logo, image, and reputation.
Her research has been published in well-regarded journals, including the British Journal of Management, Journal of Business Research, and Industrial Marketing Management. She has also authored a textbook and edited several books in the field.
Accolades and Recognition
Prof. Suraksha Gupta has received numerous recognitions and awards throughout her career. Notably, she was conferred with the Established Researcher Award for Outstanding Research by Newcastle University in 2022. In 2011, she received the Best Professor in Marketing Management Award from CMO Asia, and in 2009, she was highly commended for Excellence in Research by the Emerald Literati Network.
Her academic leadership roles, such as being the Research and Innovation Lead at Newcastle University Business School, highlight her impact on shaping research culture and strategy within academic institutions.
Impact and Influence
Prof. Gupta's impact extends beyond academia to social initiatives. As the Co-Founder of Better Service to Community Ltd, she raised funds to support vulnerable senior citizens suffering from loneliness. Her involvement in various corporate positions and consulting projects demonstrates her ability to apply academic insights to real-world challenges.
Her role as a mentor to junior colleagues and involvement in organizing international conferences and workshops reflect her commitment to nurturing the next generation of academics.
Legacy and Future Contributions
Prof. Suraksha Gupta's legacy is marked by her extensive contributions to research, academia, and community service. Her multidimensional approach, blending academic expertise with practical applications, is evident in her various roles and achievements.
In the future, Prof. Gupta is likely to continue influencing the academic landscape, contributing to research, and making a positive impact on society through her initiatives and collaborations. Her dedication to sustainability, innovation, and social responsibility suggests that her future contributions will align with addressing contemporary challenges and fostering positive change.
Notable Publications