Early Academic Pursuits 🎓

The academic journey began with a Bachelor’s degree in French Language and Literature, followed by a DEA in Information and Communication Sciences. A Doctorate from Lyon 2 was completed, leading to an habilitation to supervise research obtained in 2013, which reinforced academic credibility in the field.

Professional Endeavors 💼

Currently a Professor of Higher Education at Mohammed V University in Rabat, the individual holds several key positions, including Director of the ALESCO Chair on “Territorial Communication and Social Dynamics” and the doctoral school “Information and Communication Sciences.” As an expert evaluator and member of various scientific committees, they actively contribute to research development in their domain.

Contributions and Research Focus 🔍

Research focuses on the evolution of communication in Morocco, media usage, and communication within public governance. International projects, such as those related to the mediation of civic and religious initiatives and crisis communication during the COVID-19 pandemic, demonstrate a commitment to regional and global engagement.

Impact and Influence 🌍

Involvement in international scientific networks and membership in associations such as SFSIC and AMSIC amplify the impact of their work. Responsibility for various research projects highlights a dedication to fostering dialogue between researchers and practitioners.

Academic Cites 📚

Publications include books, chapters, and articles in indexed and peer-reviewed journals. Contributions to conferences and coordination of journal issues enhance academic visibility. Academic evaluations further demonstrate recognition in the field.

Technical Skills 🛠️

Technical expertise encompasses research methodology, public and territorial communication, and digital communication strategies. Experience in supervising projects and theses showcases the ability to guide students through their academic journeys.

Teaching Experience 👩‍🏫

Since 2005, teaching various Bachelor’s and Master’s programs in communication has facilitated the transfer of knowledge on communication theories, audiovisual communication, and communication strategy. Involvement in internship supervision enhances students’ practical learning.

Legacy and Future Contributions 🔮

With a continued commitment to teaching and research, the professor aims to influence future generations of communicators. Ongoing projects focused on sustainable development and responsible communication indicate a promising future and a desire to leave a positive legacy in the field.