Amjad Abu ELSamen | marketing | Best Scholar Award

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Prof. Amjad Abu ELSamen | marketing | Best Scholar Award

Zayed University | United Arab Emirates

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INTRODUCTION 📚

Amjad Abu-Elsamen, PhD, is a distinguished academic and professional in the fields of marketing, predictive modeling, and data mining, based in Abu Dhabi, UAE. With a career that spans over two decades, Dr. Abu-Elsamen has made significant contributions to academia and consultancy, blending his expertise in business strategy, data analytics, and marketing. His passion for continuous learning and his unwavering dedication to professional growth have earned him recognition and numerous accolades in both his academic and practical endeavors.

EARLY ACADEMIC PURSUITS 🎓

Dr. Abu-Elsamen’s academic journey began with his undergraduate studies in Business Administration at the University of Jordan, where he earned his Bachelor’s degree in 2000. He went on to pursue his Master of Business Administration (MBA) at the University of Jordan, completing it in 2003. Following this, he advanced his studies by earning a PhD in Business Administration from Oklahoma State University in 2009. During his academic pursuits, he developed a keen interest in predictive modeling, data mining, and their applications in marketing strategies.

PROFESSIONAL ENDEAVORS 💼

Dr. Abu-Elsamen’s professional career reflects his commitment to education, research, and industry consultancy. He has served as a Professor of Marketing at Zayed University since 2019, with prior roles such as the Associate Professor of Marketing and Graduate Programs Director. His extensive experience as a department chair in various academic institutions, including Zayed University and the University of Jordan, highlights his leadership skills and dedication to curriculum development and accreditation. Dr. Abu-Elsamen’s industry work is equally impressive, with significant consultancy contributions for major corporations in the UAE and Jordan, including Etihad Airways, Marina Mall, and Al-Ain Distribution Company.

CONTRIBUTIONS AND RESEARCH FOCUS  ON MARKETING🔬

Dr. Abu-Elsamen’s research interests lie primarily in marketing strategy, data mining, and predictive modeling. He has published numerous studies on topics such as customer satisfaction measurement, brand management, and the use of advanced analytics in decision-making processes. His research contributions also extend to the design of business programs and the development of new marketing techniques that combine traditional strategies with innovative data-driven insights. Additionally, he has provided key guidance on curriculum redesign and development, particularly in graduate programs, ensuring that they remain aligned with global standards and market needs.

IMPACT AND INFLUENCE 🌍

Dr. Abu-Elsamen’s influence extends beyond his teaching and research contributions. He has been instrumental in shaping the business education landscape in the UAE and Jordan, particularly in the areas of business analytics and marketing strategy. His leadership in developing the Business Analytics Certification Program, the first of its kind in the Middle East, showcases his dedication to advancing education in this critical field. Furthermore, his active participation in committees and task forces within his institutions, including the revision of faculty promotion guidelines and mentorship programs, highlights his commitment to enhancing academic standards and faculty development.

ACADEMIC CITATIONS AND PUBLICATIONS 📝

Dr. Abu-Elsamen has contributed widely to academic journals, conferences, and industry reports. His work has been recognized internationally, with notable citations in the areas of marketing research, customer satisfaction, and data mining techniques. Some of his well-known publications include studies on structural equation modeling, segmentation analysis, and the use of conjoint analysis in new product development. His published research continues to shape contemporary marketing and data analytics practices.

HONORS & AWARDS 🏅

Dr. Abu-Elsamen’s exceptional academic and professional achievements have earned him several prestigious honors, including:

  • Best Paper Award, ACME Conference (2011)
  • Second Best Model Building Award, Data Mining Shootout (2008)
  • Recognition for his leadership in business analytics and marketing strategy across multiple universities and consultancy projects.

FINAL NOTE ✨

Dr. Amjad Abu-Elsamen’s career is a testament to the power of perseverance, innovation, and academic excellence. Through his dedication to both teaching and consultancy, he has made significant strides in reshaping business education, particularly in the realms of marketing, data mining, and analytics. His passion for knowledge and growth continues to inspire both students and professionals in the Middle East and beyond.

LEGACY AND FUTURE CONTRIBUTIONS 🔮

Looking to the future, Dr. Abu-Elsamen aims to further elevate business education and consultancy in the UAE and globally. He plans to continue his research into advanced data mining techniques and their applications in marketing strategy, with a particular focus on predictive analytics and artificial intelligence. His ongoing work promises to impact future generations of students and professionals, continuing to drive innovation and excellence in the field.

TOP NOTES PUBLICATIONS 📚

Modelling the impact of 3D product presentation on online behaviour
    • Authors: RS Algharabat, AA Abu-ElSamen
    • Journal: International Journal of Electronic Marketing and Retailing
    • Year: 2013
      🖥️📦👀📊
Examining the Construct Validity of the Lockwood Goal Orientation Scale Using the General Hierarchal Model: An Exploratory Study
    • Author: A Abu ELSamen
    • Journal: Academy of Marketing Science Annual Conference
    • Year: 2010
      🎯📚📊
An empirical model of mobile shopping attitudes and intentions in an emerging market
    • Authors: MN Akroush, B Mahadin, AA ElSamen, A Shoter
    • Journal: International Journal of Web Based Communities
    • Year: 2020
      📱🛒🌍💭
An empirical model of customer service quality and customer loyalty in an international electronics company
    • Authors: AA Abu-ELSamen, MN Akroush, AL Al-Sayed, HJ Hasan
    • Journal: International Journal of Electronic Business
    • Year: 2012
      💼💡🤝📊
Conceptualisation and development of customer service skills scale: an investigation of Jordanian customers
    • Authors: MN Akroush, AA Abu-ElSamen, MS Al-Shibly, FM Al-Khawaldeh
    • Journal: International Journal of Mobile Communications
    • Year: 2010
      📱💬💡🌍
Fintech and contactless payment: help or hindrance? The role of invasion of privacy and information disclosure
    • Authors: AA Alalwan, AM Baabdullah, MM Al-Debei, R Raman, HK Alhitmi, …
    • Journal: International Journal of Bank Marketing
    • Year: 2024
      💳🔒💡🔍

Vinod Kumar | Big Data Analytics | Best Researcher Award

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Assoc Prof Dr. Vinod Kumar | Big Data Analytics | Best Researcher Award

FLAME University, India

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🌱 Early Academic Pursuits

Assoc Prof Dr. Vinod Kumar began his academic journey with a strong foundation in Mechanical Engineering, earning a Bachelor’s degree from Haryana College of Technology & Management, Kaithal. He then transitioned into the realm of business, acquiring a Master of Business Administration (MBA) in Marketing from Chandigarh Business School. His intellectual pursuit culminated in a Ph.D. in Marketing from the prestigious Indian Institute of Technology (IIT) Roorkee. His doctoral thesis, titled “Assessing the Influence of Stakeholders on Sustainability Marketing Strategy,” focused on how various stakeholders shape the strategies for sustainable marketing.

💼 Professional Endeavors

Dr. Kumar’s professional trajectory spans over a decade in academia, with positions at renowned institutions. His current role as an Associate Professor at FLAME University in Pune, Maharashtra, marks the latest phase in a distinguished career. Prior to this, he held faculty positions at MICA, Ahmedabad, Symbiosis Institute of Business Management, and the Indian Institute of Information Technology, Lucknow, among others. Additionally, Dr. Kumar’s experience in industry as a Sales Executive and Water Treatment Specialist adds practical insight to his academic teaching. This mix of academia and industry experience enriches his approach to teaching and research.

📚 Contributions and Research Focus

Dr. Kumar’s research primarily focuses on Brand Management, Digital Marketing, Green Marketing, Digital Business Strategy, and Social Media Marketing. His interdisciplinary approach integrates traditional marketing principles with the evolving digital landscape. Notable research projects include studying the relationship between stakeholders and sustainability strategies, and he has contributed significantly to the literature on stakeholder identification in marketing. Dr. Kumar has published papers in high-impact journals such as Management Research Review and has been honored with the Emerald Literati Network Award for Excellence in 2017 for his outstanding research.

🌍 Impact and Influence

Through his academic and professional roles, Dr. Kumar has made a substantial impact in shaping the marketing landscape. His research has not only contributed to the academic body of knowledge but has also influenced industry practices. The recognition of his work through awards like the Best Paper Award at AMRIT-2020 and Emerald Literati Network Awards for Excellence reflects his significant influence in the marketing and digital business strategy domains. Additionally, his consulting project on Digital Marketing Strategies and Tools for God’s Grace Distributions showcases his practical expertise and ability to drive business transformation.

📑 Academic Cites and Recognition

Dr. Kumar’s research has garnered widespread recognition and citation in leading academic forums. His work on Sustainability Marketing and Stakeholder Analysis is widely referenced in marketing and sustainability studies. His recognition by various academic bodies, including the FIIB Business Review as a reviewer and the AIM-AMA Sheth Foundation Travel Grant, further solidifies his standing as an authority in his field.

💻 Technical Skills

Dr. Kumar possesses advanced proficiency in digital marketing tools, UI/UX Design, Social Media Marketing, and Data Analytics. His expertise in Digital Business Strategy enables him to leverage digital platforms effectively for both academic purposes and real-world business solutions. This technical expertise is integrated into his teaching, providing students with a modern, practical learning experience that blends theory with the latest industry practices.

🎓 Teaching Experience

Dr. Kumar has held teaching positions across multiple prestigious institutions, where he has designed and taught courses on Marketing Management, Digital Marketing, Brand Management, and Sales and Distribution Management. His role as the Founding Head of the Department at IIIT Lucknow enabled him to create a dynamic curriculum and research environment for future leaders in business management. His approach to teaching combines innovative strategies, a deep understanding of digital platforms, and a focus on practical application, which has been appreciated by students and colleagues alike.

🌟 Legacy and Future Contributions

As a respected academic, Dr. Kumar has not only imparted knowledge but has also shaped the future of marketing education. His research continues to evolve, with ongoing supervision of Ph.D. students, such as Ms. Isha Sharma and Mr. Vibhav Singh. Dr. Kumar’s legacy is built upon his commitment to enhancing the relevance of marketing education in the digital age and his contribution to sustainability marketing. His future contributions are likely to have a significant impact on both academic literature and industry practices in digital business strategy, making him a thought leader to watch in the coming years.

📖 Top Noted Publications 

Evolution of Sustainability as Marketing Strategy: Beginning of New Era
    • Authors: V Kumar, Z Rahman, AA Kazmi, P Goyal
    • Journal: Procedia-Social and Behavioral Sciences
    • Year: 2012
Sustainability Marketing Strategy: An Analysis of Recent Literature
    • Authors: V Kumar, Z Rahman, AA Kazmi
    • Journal: Global Business Review
    • Year: 2013
Examining Consumer-Brand Relationships on Social Media Platforms
    • Authors: NK Jain, S Kamboj, V Kumar, Z Rahman
    • Journal: Marketing Intelligence and Planning
    • Year: 2018
Stakeholder Identification and Classification: A Sustainability Marketing Perspective
    • Authors: V Kumar, Z Rahman, AA Kazmi
    • Journal: Management Research Review
    • Year: 2016
Why Export Competitiveness Differs Within Indian Textile Industry? Determinants and Empirical Evidence
    • Authors: R Dhiman, V Kumar, S Rana
    • Journal: Review of International Business and Strategy
    • Year: 2020
Investigating the Impact of Online Service Convenience on Customer Engagement, Attitude and Intention to Use Food Delivery Apps
    • Authors: V Vandana, S Kumar, V Kumar, P Goyal
    • Journal: International Journal on Food System Dynamics
    • Year: 2023

Jingteng Liu | Business Analytics | Best Researcher Award

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Mr. Jingteng Liu | Business Analytics | Best Researcher Award

ESADE Business School, Spain

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🎓 Early Academic Pursuits

Mr. Jingteng Liu’s academic journey began at Northwestern Polytechnical University, where he studied Software Engineering. After completing two years, he transferred to Arizona State University (ASU), where he pursued a Bachelor of Science in Computational Mathematical Sciences from 2017 to 2022. Alongside this, he obtained a Certification in Applied Business Data Analytics (2018-2022). During this period, Mr. Liu laid the foundation for his academic success by immersing himself in subjects that bridged computer science, mathematics, and business analytics.

💼 Professional Endeavors

Mr. Liu’s career has been marked by various leadership roles, with a strong focus on data analysis, machine learning, and business strategy. As Co-Founder of Hans & Associates LLC since May 2017, he formulated and executed comprehensive business strategies that helped transition the start-up into a stable organization. This experience helped him hone his strategic thinking, resource optimization, and market analysis skills. His involvement with Amazon Web Services (AWS) as a Professional Service Intern in 2020 allowed him to work on advanced machine learning models, particularly enhancing predictive analysis and using optimization algorithms. His professional journey has provided him with a wealth of experience, particularly in data-driven decision-making and strategic innovation.

📚 Contributions and Research Focus

Throughout his academic and professional career, Mr. Liu has contributed significantly to data-driven research. Notably, his research as a Barrett College Fellow at ASU in 2019-2022 focused on understanding consumer behavior and the preferences of hydrogen vehicle owners in California. He applied multinomial logistic regression and null hypothesis significance testing to evaluate the factors influencing gas station choices. Mr. Liu also contributed as a Research Assistant at ASU, co-authoring a published paper on mathematical modeling for cancer treatment responses. His research focus has consistently centered on the intersection of data analytics, machine learning, and their applications in real-world challenges.

🌍 Impact and Influence

Mr. Liu’s diverse experiences in data analytics, machine learning, and business strategy have had a significant impact on both academic and professional fields. His work with Amazon on developing predictive models and enhancing customer trend analysis reflects a deep understanding of how technology can transform business outcomes. Additionally, his entrepreneurial work in founding Hans & Associates and MiStraws demonstrates his ability to leverage data-driven insights for sustainable business growth. His contributions have influenced the development of strategic innovation, particularly in the use of AI to drive market forecasting and customer behavior analysis.

📑 Academic Citations

One of Mr. Liu’s key academic achievements was his co-authorship of a published paper titled “Clinical Data Validated Mathematical Model for Intermittent Abiraterone Response in Castration-Resistant Prostate Cancer Patients”. The research, published by SIAM Undergraduate Research Online, highlights his ability to apply complex mathematical models in the context of healthcare and medicine, contributing to the field of computational oncology. This paper demonstrates his expertise in applied mathematics and its real-world applications in clinical data analysis.

💻 Technical Skills

Mr. Liu possesses an extensive range of technical skills that span across programming languages, data analysis tools, and machine learning frameworks. Some of his core skills include proficiency in Python, SQL, and R, as well as expertise in machine learning algorithms and models such as BERT, Amazon Comprehend, and optimization techniques. He is also well-versed in Excel, Tableau, and Power BI, enabling him to deliver actionable insights from large datasets. These technical skills have been pivotal in his roles, particularly in optimizing business processes and enhancing predictive capabilities.

👨‍🏫 Teaching Experience

While Mr. Liu has not held formal teaching positions, his experiences as a research assistant and fellow at ASU have allowed him to contribute significantly to the academic community. His work on data analysis and research methodologies would have provided valuable mentorship to students and colleagues alike. His ability to communicate complex topics like statistical modeling and machine learning reflects his potential to make a meaningful impact in academia as a future educator.

🌟 Legacy and Future Contributions

Looking forward, Mr. Liu’s trajectory indicates his potential to become a key thought leader in the areas of AI-driven business analytics and strategic innovation. His multidisciplinary expertise in data science, machine learning, and business strategy positions him well to drive cutting-edge innovation in industries ranging from technology to healthcare. He envisions contributing to the advancement of AI and analytics solutions, developing models that offer enhanced business intelligence, operational efficiency, and predictive capabilities. His future contributions are poised to leave a lasting legacy, particularly in fostering sustainable business growth through data-driven decision-making and AI optimization.

Top Noted Publications 📖

  • Hydrogen Fuel Cell Vehicle Adopters Geographically Evaluate a Network of Refueling Stations in California
    • Authors: S Kelley, A Krafft, M Kuby, O Lopez, R Stotts, J Liu
    • Journal: Journal of Transport Geography
    • Year: 2020
  • Clinical Data Validated Mathematical Model for Intermittent Abiraterone Response in Castration-Resistant Prostate Cancer Patients
    • Authors: J Bennett, X Hu, K Gund, J Liu, A Porter
    • Journal: SIAM Undergraduate Research Online
    • Year: 2021
  • Extreme Heat Effects on Electric Vehicle Energy Utilization and Driving Range
    • Authors: NC Parker, M Kuby, J Liu, EB Stechel
    • Journal: Available at SSRN
    • Year: 2024