Zayed University | United Arab Emirates
Publication Profile
INTRODUCTION 📚
Amjad Abu-Elsamen, PhD, is a distinguished academic and professional in the fields of marketing, predictive modeling, and data mining, based in Abu Dhabi, UAE. With a career that spans over two decades, Dr. Abu-Elsamen has made significant contributions to academia and consultancy, blending his expertise in business strategy, data analytics, and marketing. His passion for continuous learning and his unwavering dedication to professional growth have earned him recognition and numerous accolades in both his academic and practical endeavors.
EARLY ACADEMIC PURSUITS 🎓
Dr. Abu-Elsamen’s academic journey began with his undergraduate studies in Business Administration at the University of Jordan, where he earned his Bachelor’s degree in 2000. He went on to pursue his Master of Business Administration (MBA) at the University of Jordan, completing it in 2003. Following this, he advanced his studies by earning a PhD in Business Administration from Oklahoma State University in 2009. During his academic pursuits, he developed a keen interest in predictive modeling, data mining, and their applications in marketing strategies.
PROFESSIONAL ENDEAVORS 💼
Dr. Abu-Elsamen’s professional career reflects his commitment to education, research, and industry consultancy. He has served as a Professor of Marketing at Zayed University since 2019, with prior roles such as the Associate Professor of Marketing and Graduate Programs Director. His extensive experience as a department chair in various academic institutions, including Zayed University and the University of Jordan, highlights his leadership skills and dedication to curriculum development and accreditation. Dr. Abu-Elsamen’s industry work is equally impressive, with significant consultancy contributions for major corporations in the UAE and Jordan, including Etihad Airways, Marina Mall, and Al-Ain Distribution Company.
CONTRIBUTIONS AND RESEARCH FOCUS ON MARKETING🔬
Dr. Abu-Elsamen’s research interests lie primarily in marketing strategy, data mining, and predictive modeling. He has published numerous studies on topics such as customer satisfaction measurement, brand management, and the use of advanced analytics in decision-making processes. His research contributions also extend to the design of business programs and the development of new marketing techniques that combine traditional strategies with innovative data-driven insights. Additionally, he has provided key guidance on curriculum redesign and development, particularly in graduate programs, ensuring that they remain aligned with global standards and market needs.
IMPACT AND INFLUENCE 🌍
Dr. Abu-Elsamen’s influence extends beyond his teaching and research contributions. He has been instrumental in shaping the business education landscape in the UAE and Jordan, particularly in the areas of business analytics and marketing strategy. His leadership in developing the Business Analytics Certification Program, the first of its kind in the Middle East, showcases his dedication to advancing education in this critical field. Furthermore, his active participation in committees and task forces within his institutions, including the revision of faculty promotion guidelines and mentorship programs, highlights his commitment to enhancing academic standards and faculty development.
ACADEMIC CITATIONS AND PUBLICATIONS 📝
Dr. Abu-Elsamen has contributed widely to academic journals, conferences, and industry reports. His work has been recognized internationally, with notable citations in the areas of marketing research, customer satisfaction, and data mining techniques. Some of his well-known publications include studies on structural equation modeling, segmentation analysis, and the use of conjoint analysis in new product development. His published research continues to shape contemporary marketing and data analytics practices.
HONORS & AWARDS 🏅
Dr. Abu-Elsamen’s exceptional academic and professional achievements have earned him several prestigious honors, including:
- Best Paper Award, ACME Conference (2011)
- Second Best Model Building Award, Data Mining Shootout (2008)
- Recognition for his leadership in business analytics and marketing strategy across multiple universities and consultancy projects.
FINAL NOTE ✨
Dr. Amjad Abu-Elsamen’s career is a testament to the power of perseverance, innovation, and academic excellence. Through his dedication to both teaching and consultancy, he has made significant strides in reshaping business education, particularly in the realms of marketing, data mining, and analytics. His passion for knowledge and growth continues to inspire both students and professionals in the Middle East and beyond.
LEGACY AND FUTURE CONTRIBUTIONS 🔮
Looking to the future, Dr. Abu-Elsamen aims to further elevate business education and consultancy in the UAE and globally. He plans to continue his research into advanced data mining techniques and their applications in marketing strategy, with a particular focus on predictive analytics and artificial intelligence. His ongoing work promises to impact future generations of students and professionals, continuing to drive innovation and excellence in the field.
TOP NOTES PUBLICATIONS 📚
Modelling the impact of 3D product presentation on online behaviour
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- Authors: RS Algharabat, AA Abu-ElSamen
- Journal: International Journal of Electronic Marketing and Retailing
- Year: 2013
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Examining the Construct Validity of the Lockwood Goal Orientation Scale Using the General Hierarchal Model: An Exploratory Study
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- Author: A Abu ELSamen
- Journal: Academy of Marketing Science Annual Conference
- Year: 2010
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An empirical model of mobile shopping attitudes and intentions in an emerging market
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- Authors: MN Akroush, B Mahadin, AA ElSamen, A Shoter
- Journal: International Journal of Web Based Communities
- Year: 2020
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An empirical model of customer service quality and customer loyalty in an international electronics company
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- Authors: AA Abu-ELSamen, MN Akroush, AL Al-Sayed, HJ Hasan
- Journal: International Journal of Electronic Business
- Year: 2012
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Conceptualisation and development of customer service skills scale: an investigation of Jordanian customers
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- Authors: MN Akroush, AA Abu-ElSamen, MS Al-Shibly, FM Al-Khawaldeh
- Journal: International Journal of Mobile Communications
- Year: 2010
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Fintech and contactless payment: help or hindrance? The role of invasion of privacy and information disclosure
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- Authors: AA Alalwan, AM Baabdullah, MM Al-Debei, R Raman, HK Alhitmi, …
- Journal: International Journal of Bank Marketing
- Year: 2024
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