FLAME University, India
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đ± Early Academic Pursuits
Assoc Prof Dr. Vinod Kumar began his academic journey with a strong foundation in Mechanical Engineering, earning a Bachelor’s degree from Haryana College of Technology & Management, Kaithal. He then transitioned into the realm of business, acquiring a Master of Business Administration (MBA) in Marketing from Chandigarh Business School. His intellectual pursuit culminated in a Ph.D. in Marketing from the prestigious Indian Institute of Technology (IIT) Roorkee. His doctoral thesis, titled “Assessing the Influence of Stakeholders on Sustainability Marketing Strategy,” focused on how various stakeholders shape the strategies for sustainable marketing.
đŒ Professional Endeavors
Dr. Kumarâs professional trajectory spans over a decade in academia, with positions at renowned institutions. His current role as an Associate Professor at FLAME University in Pune, Maharashtra, marks the latest phase in a distinguished career. Prior to this, he held faculty positions at MICA, Ahmedabad, Symbiosis Institute of Business Management, and the Indian Institute of Information Technology, Lucknow, among others. Additionally, Dr. Kumarâs experience in industry as a Sales Executive and Water Treatment Specialist adds practical insight to his academic teaching. This mix of academia and industry experience enriches his approach to teaching and research.
đ Contributions and Research Focus
Dr. Kumarâs research primarily focuses on Brand Management, Digital Marketing, Green Marketing, Digital Business Strategy, and Social Media Marketing. His interdisciplinary approach integrates traditional marketing principles with the evolving digital landscape. Notable research projects include studying the relationship between stakeholders and sustainability strategies, and he has contributed significantly to the literature on stakeholder identification in marketing. Dr. Kumar has published papers in high-impact journals such as Management Research Review and has been honored with the Emerald Literati Network Award for Excellence in 2017 for his outstanding research.
đ Impact and Influence
Through his academic and professional roles, Dr. Kumar has made a substantial impact in shaping the marketing landscape. His research has not only contributed to the academic body of knowledge but has also influenced industry practices. The recognition of his work through awards like the Best Paper Award at AMRIT-2020 and Emerald Literati Network Awards for Excellence reflects his significant influence in the marketing and digital business strategy domains. Additionally, his consulting project on Digital Marketing Strategies and Tools for God’s Grace Distributions showcases his practical expertise and ability to drive business transformation.
đ Academic Cites and Recognition
Dr. Kumarâs research has garnered widespread recognition and citation in leading academic forums. His work on Sustainability Marketing and Stakeholder Analysis is widely referenced in marketing and sustainability studies. His recognition by various academic bodies, including the FIIB Business Review as a reviewer and the AIM-AMA Sheth Foundation Travel Grant, further solidifies his standing as an authority in his field.
đ» Technical Skills
Dr. Kumar possesses advanced proficiency in digital marketing tools, UI/UX Design, Social Media Marketing, and Data Analytics. His expertise in Digital Business Strategy enables him to leverage digital platforms effectively for both academic purposes and real-world business solutions. This technical expertise is integrated into his teaching, providing students with a modern, practical learning experience that blends theory with the latest industry practices.
đ Teaching Experience
Dr. Kumar has held teaching positions across multiple prestigious institutions, where he has designed and taught courses on Marketing Management, Digital Marketing, Brand Management, and Sales and Distribution Management. His role as the Founding Head of the Department at IIIT Lucknow enabled him to create a dynamic curriculum and research environment for future leaders in business management. His approach to teaching combines innovative strategies, a deep understanding of digital platforms, and a focus on practical application, which has been appreciated by students and colleagues alike.
đ Legacy and Future Contributions
As a respected academic, Dr. Kumar has not only imparted knowledge but has also shaped the future of marketing education. His research continues to evolve, with ongoing supervision of Ph.D. students, such as Ms. Isha Sharma and Mr. Vibhav Singh. Dr. Kumarâs legacy is built upon his commitment to enhancing the relevance of marketing education in the digital age and his contribution to sustainability marketing. His future contributions are likely to have a significant impact on both academic literature and industry practices in digital business strategy, making him a thought leader to watch in the coming years.
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