Zaiyang Xie | text analysis | Young Researcher Award

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Assoc Prof Dr. Zaiyang Xie | text analysis | Young Researcher Award

Zhejiang University of Technology | China

PUBLICATION PROFILE

Scopus

INTRODUCTION 🌟

XIE ZAIYANG is an Associate Professor at the School of Management, Zhejiang University of Technology. She holds a Doctorate in Management and has a strong academic background with degrees from Nankai University and Jinan University. Her academic pursuits have earned her recognition in the field, including being a recipient of various prestigious awards. She is also a graduate student supervisor and actively contributes to the academic community with her extensive research in corporate strategy, internationalization, and digital innovation management.

EARLY ACADEMIC PURSUITS 🎓

XIE ZAIYANG completed her Doctorate in Management from Nankai University in December 2020, after which she also pursued postdoctoral studies. Her Ph.D. research was conducted in collaboration with Jinan University (a national public scholarship). She began her academic career at Zhejiang University of Technology in December 2020, where she serves as a faculty member in the Department of Business Administration and as the class advisor for the 2102 Business Administration class.

PROFESSIONAL ENDEAVORS 💼

Currently, XIE ZAIYANG is an Associate Professor in the Department of Business Administration, where she teaches, researches, and leads several significant academic projects. She is a member of the Academy of Management (AOM), the Academy of International Business (AIB), and the International Association for Chinese Management Research (IACMR). XIE ZAIYANG has also contributed as a reviewer for numerous academic journals, ensuring the quality of publications in her field.

CONTRIBUTIONS AND RESEARCH FOCUS 🔍

Her main research focuses include corporate strategy, internationalization, digital innovation management, and the governance of multinational corporations. She has secured several national and provincial-level research grants, leading projects on globalization, de-globalization, and corporate innovation, among others. XIE ZAIYANG’s studies have had a considerable influence on how businesses understand strategic decision-making and innovation in an increasingly interconnected and rapidly changing global environment.

IMPACT AND INFLUENCE 🌐

XIE ZAIYANG has published more than 30 papers in renowned journals such as the Journal of World Business, Technological Forecasting and Social Change, and Journal of Business Research. Her research has made a significant impact in the academic community, receiving numerous citations and awards. Notably, her work on the dynamics of multinational enterprises and innovation strategies has contributed to the advancement of corporate governance theory and practice.

ACADEMIC CITATIONS AND PUBLICATIONS 📚

XIE ZAIYANG’s academic work has been widely cited and published in both international and Chinese journals. Some of her notable works include:

  • Returnee managers as an asset for emerging market multinational enterprises (Journal of World Business, 2022)

  • Big data and emerging market firms’ innovation in an open economy (Technological Forecasting and Social Change, 2021)

  • US-China Decoupling and the Chinese Firms’ Real Option to Defer R&D Investment (Journal of World Business, 2025)

In addition to her journal articles, she has authored several books and monographs on corporate governance and international business strategy.

HONORS & AWARDS 🏆

XIE ZAIYANG has been recognized with several prestigious awards, including the “National Top 100 Cases” award and the Zhejiang Provincial Outstanding Research Case award. She has also received numerous accolades for her teaching and research efforts, such as national and provincial-level research grants and awards for excellence in case studies. Her research has been selected for inclusion in the “China Management Case Sharing Center (CMCC)” and other important academic repositories.

LEGACY AND FUTURE CONTRIBUTIONS 🌱

XIE ZAIYANG’s contributions to the academic field have laid the groundwork for future research on multinational enterprises, innovation strategies, and the evolution of corporate governance in China and beyond. Her ongoing work continues to influence the development of strategic management theories, particularly in the context of globalization and digital transformation. As a mentor and researcher, she aims to continue advancing knowledge in the intersection of global business strategy and innovation management.

FINAL NOTE 📅

XIE ZAIYANG is a dedicated scholar and educator who has made significant contributions to the field of management studies. Her work on strategic management, innovation, and corporate governance provides valuable insights for both scholars and practitioners. As she continues to lead impactful research, her legacy will shape the future of international business strategy and management.

TOP NOTES PUBLICATIONS 📚 

Returnee managers as an asset for emerging market multinational enterprises: Chinese cross-border acquisitions (2008–2017)

    • Authors: Xie Z.Y., Wang L.

    • Journal: Journal of World Business

    • Year: 2022

Big data and emerging market firms’ innovation in an open economy: The diversification strategy perspective

    • Authors: Xie Z.Y., Wang J., Miao L.

    • Journal: Technological Forecasting and Social Change

    • Year: 2021

Relationships between fluctuations of environmental regulation, technological innovation, and economic growth: A multinational perspective

    • Authors: Xie Z.Y., Qu L., Lin R.H., et al.

    • Journal: Journal of Enterprise Information Management

    • Year: 2021

US-China Decoupling and the Chinese Firms’ Real Option to Defer Overall but R&D Investment

    • Authors: Shao L., Xie Z.Y.*, Qiu Y.X., Wang L.

    • Journal: Journal of World Business

    • Year: 2025

The Rise of Female Board Representation in China as a Glocalization Process (2010-2018)

    • Authors: Wang L., Xie Z.Y.*, Majid Abdi, et al.

    • Journal: Journal of Business Research

    • Year: 2024

Hunida Gindil Abu Backer | Social Impact | Best Researcher Award

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Dr. Hunida Gindil Abu Backer | Social Impact | Best Researcher Award

Abu Dhabi University | United Arab Emirates

Author Profile

Orcid

Googles Scholar

📚 Early Academic Pursuits

Dr. Hunida Gindil Abu Backer’s academic journey began with her pursuit of higher education in Radio and Television. She completed her Ph.D. in Radio and Television from Omdurman Islamic University in 2011. Her research thesis, titled “The economics of the media and its impact on the production of television programs: An analytical study of Sudanese channels,” reflects her focus on understanding media economics and its practical influence. She had earlier obtained an MA in Radio and Television (2006) and a BA in Press and Publication (1995), both from renowned institutions in Sudan, laying the groundwork for her career in Mass Communication.

🎓 Professional Endeavors

Dr. Hunida’s career has been defined by a strong academic presence, spanning various educational institutions across multiple countries. She has been an Assistant Professor of Mass Communication at Abu Dhabi University since August 2020, where she continues to contribute significantly to the Department of Mass Communication. Prior to that, she worked at Al Ghurair University, Dubai and Emirates College of Technology, Abu Dhabi, showcasing her diverse teaching experiences. She also served part-time at the Sudan Academy for Communication Sciences and as Head of the Department of Public Relations at Sudan Civil Aviation, providing her expertise in both academia and professional media roles.

📝 Contributions and Research Focus On Social Impact 

Dr. Hunida’s research has consistently focused on the impact of media economics and the media industry’s development, particularly in Sudan and the Arab region. Her scholarly works have been published in Arab scientific refereed journals, contributing to the understanding of media production dynamics and its economic implications. Furthermore, she actively participates in international scientific conferences, where she shares insights on the evolving landscape of mass communication.

Her research is aimed at analyzing the practices and developments in media economics, television programming, and advertising production. Her academic work combines theory and practical industry insights, making her a key contributor to mass communication studies.

🌍 Impact and Influence

Dr. Hunida’s influence extends beyond research, as she has a direct impact on the learning outcomes of students in her classes. As an educator, she strives to shape the future of the next generation of mass communication professionals. She employs modern teaching methodologies, blending virtual classrooms, interactive content, and adaptive learning technologies to meet the needs of diverse learners. This approach has helped students gain valuable practical knowledge in development communication, international communication, and advertising, along with skills such as teamwork and critical thinking.

Her leadership in digital education tools, including Microsoft Teams, Blackboard, and Sway, has ensured that her students remain engaged and prepared for the challenges of the digital media landscape.

📑 Academic Cites and Publications

Dr. Hunida’s scholarly contributions have been widely recognized in the academic community, particularly within the Arab region. Her work has been cited in various academic papers and journals related to media studies and communication research. These citations reflect her significant role in advancing academic discourse in mass communication and its practical applications, particularly in media economics and the impact of television programming in the Arab world.

🛠️ Technical Skills

Dr. Hunida is highly proficient in technological tools that enhance both teaching and research in mass communication. Some of her notable skills include:

  • Online Teaching: Familiarity with virtual classes, distance learning platforms such as Microsoft Teams, and Blackboard for assessments.
  • Content Creation: Proficient in using Sway to create responsive content, and H5P for interactive learning activities.
  • Assessment Tools: Expertise in using Respondus Lockdown Browser for secure online assessments.
  • Project Management: Utilizes Microsoft Planner for organizing and managing academic projects effectively.

These technical skills have allowed her to adapt quickly to the evolving needs of digital education and enhance the learning experience for her students.

👩‍🏫 Teaching Experience

Dr. Hunida brings 14 years of teaching experience to her role as an Assistant Professor. She has taught a wide array of undergraduate courses, with a particular emphasis on Development Communication, International Communication, Advertising, and Research Methods. Her teaching philosophy is rooted in encouraging students to think critically and creatively about mass communication and its societal impact.

She employs a student-centered approach, engaging her students through discussions, group projects, and real-world examples that illustrate the principles being taught. She believes in fair and transparent evaluations, ensuring students understand the reasoning behind their grades while encouraging collaborative learning to enhance their communication and teamwork skills.

🌟 Legacy and Future Contributions

Dr. Hunida’s future aspirations include contributing to the further integration of technology in education and continuing her work to shape the next generation of mass communication experts. She envisions a world where her students not only excel academically but also become leaders in media industries, equipped with the skills and critical thinking needed for success.

Through her ongoing commitment to teaching excellence, research in media economics, and technological innovation in education, Dr. Hunida aims to leave a lasting legacy in the academic and professional worlds of Mass Communication.

📑 Notable Publications 

Article Title: The contents of interactive media programs and their role in the consolidation of human values
    • Author: Hunida Gindil
    • Journal: AL-Ustath Journal Social Science Journal
    • Year: 2019-12-27
Article Title: The Radio programs Treating of Development and citizenship values
    • Author: Hunida Gindil
    • Journal: Route Educational and Social Science Journal
    • Year: 2019-03-15
Article Title: The effectiveness of interactive radio programs in promotion of social value awareness
    • Author: Hunida Gindil
    • Journal: Route Educational and Social Science Journal
    • Year: 2018-07-13
Article Title: Recruitment of new media in the consolidation of interactive value
    • Author: Hunida Gindil
    • Journal: Route Educational and Social Science Journal
    • Year: 2018-03-05
Article Title: Recruitment of radio programs in the consolidation of the values of sustainable development
    • Author: Hunida Gindil
    • Journal: Journal of Research and Media Studies, Al-Shorouq Academy
    • Year: 2017-07-07
Article Title: The Sudanese press strategy in facing terrorism
    • Author: Hunida Gindil
    • Journal: Institute of Higher Media, Al-Shorouq Academy
    • Year: 2016-07-01