Vinod Sharma | Machine Learning Applications | Best Research Article Award

Assoc. Prof. Dr. Vinod Sharma | Machine Learning Applications | Best Research Article Award

Symbiosis Centre for Management and Human Resource Development, Symbiosis International (Deemed University), Pune | India

Dr. Vinod Sharma is a highly accomplished academician and industry expert specializing in Marketing and Analytics, with nearly 24 years of professional experience spanning corporate leadership and higher education. As an Associate Professor at Symbiosis Centre for Management and Human Resource Development (AACSB Accredited), Symbiosis International (Deemed University), Pune, he imparts advanced knowledge in Marketing Analytics, Marketing Strategy, Business Research Methods, and Consumer Behaviour. His career reflects a seamless integration of practical insights from the corporate world with a strong academic foundation, enabling him to foster data-driven and research-oriented decision-making in marketing.

Professional Profiles

SCOPUS
ORCID

Education

Dr. Sharma holds a Ph.D. in Management from DAVV, Indore, with research focused on consumer retention strategies in the telecom service industry. He also possesses dual MBA degrees in Marketing and International Business, obtained from SMU, Indore, and the University of Wales, UK, respectively. His educational foundation is rooted in Electronics with a Bachelor of Science from Barkatullah University, India, which has strengthened his analytical approach to marketing and business strategy.

Experience

With over 15 years in academia and around 8 years in the corporate sector, Dr. Sharma has held significant academic leadership roles including Associate Professor, Head of Department, Area Chairperson of Marketing, and Controller of Examinations across leading institutions such as CHRIST (Deemed to be University), Delhi NCR, GL Bajaj Institute of Management and Research, and Raj Lakshmi School of Business. He has been instrumental in accreditation processes (NAAC, AACSB), strategic academic planning, faculty development, and organizational development. In the corporate domain, he has served as District Manager at SSE Plc, UK, and held managerial positions at Macleod Pharmaceuticals Ltd. and Universal Medicare Pvt. Ltd., where he demonstrated expertise in sales, team management, planning, and business development.

Research Interests

His research interests include Marketing Analytics, Consumer Retention Strategies, Marketing Research, International Business, Cross-Cultural Management, and Data-Driven Decision Making. Dr. Sharma has a strong focus on applying analytics to enhance marketing performance and integrating cross-cultural perspectives into business management practices.

Awards and Achievements

Dr. Sharma has an extensive research portfolio that includes 70 published articles in reputed national and international journals, 22 book chapters (10 Scopus indexed), 6 published books (4 Scopus indexed), 15 published case studies with 2 accepted for publication, and contributions to 3 international research projects. He has published one copyright and holds two patents, showcasing his innovation-driven academic contributions. His excellence in research has been recognized with 12 Best Paper Awards at various international conferences. He is also a member of editorial and reviewer boards of several prestigious journals such as ECR (ABDC-A), JOC (ABDC-A), JPM (ABDC-B), IDD (ABDC-C), and JSIT (ABDC-B).

Publications

Kapse, M., Jain, P.S., Pathak, A., Poulose, J., Sharma, V., et al. (2025). “Intrinsic Motivational Factors and Creative and Innovative Work Behaviour of Employees: The Mediating Effect of Creative Personality” in International Journal of Indian Culture and Business Management.

Sharma, V., Maheshkar, C., Mahajan, Y., Remsei, S., Kapse, M., et al. (2025). “Evaluating the Impact of Advertising Strategies on Rural Brand Building: Insights from the Personal Care FMCG Sector” in Innovative Marketing.

Poulose, J., Sharma, V. (2025). “Exploring the Mediating Role of Job and Life Satisfaction between Work–Family Conflict, Family–Work Conflict and Turnover Intention” in Evidence-based HRM: A Global Forum for Empirical Scholarship.

Suresh, A.S., Sharma, V., Poulose, J., Kapse, M., Mahajan, Y., et al. (2025). “Consumer Persona Impact” in Book Chapter.

Sharma, V., Mahajan, Y., Kapse, M., Deb, S., et al. (2025). “Harnessing Machine Learning Models and Explainable AI to Understand MOOC Continuance Intention” in Information Discovery and Delivery.

Mahajan, Y., Gadekar, A., Kankonkar, S., Kapse, M., Sharma, V., et al. (2024). “Antecedents of Leadership Conduct in Women Entrepreneurship: Does Thank God It’s Monday (TGIM) Attitude a Game Changer?” in Conference Paper.

Poulose, J., Sharma, V., Kumar, M.D., Bhattacharjee, S., et al. (2024). “Understanding Purchase Intention of Menstrual Products among Rural Indian Women: Periods Are Normal – Period!” in International Journal of Indian Culture and Business Management.

Sharma, V., Payal, R., Dutta, K., Poulose, J., Kapse, M., et al. (2024). “A Comprehensive Examination of Factors Influencing Intention to Continue Usage of Health and Fitness Apps: A Two-Stage Hybrid SEM-ML Analysis” in Cogent Business & Management.

Conclusion

Dr. Vinod Sharma exemplifies the synergy of academic rigor and industry expertise in the field of Marketing and Analytics. Through his extensive teaching, research, and leadership contributions, he has made a significant impact on shaping future-ready professionals and advancing contemporary marketing education. His interdisciplinary approach, combining data analytics, strategic marketing, and cross-cultural insights, continues to influence management practices globally while fostering innovation in business education.

Igor Gurkov – Organizational design Award – Outstanding Scientist

Prof. Igor Gurkov - Organizational design Award - Outstanding Scientist Award

National Research University – Higher School of Economics - Russia

Author Profile

Early Academic Pursuits

Prof. Igor B. Gurkov embarked on his academic journey with a degree in Political Economy from Lomonosov Moscow State University in 1987. This foundational education laid the groundwork for his future endeavors in academia. Subsequently, he pursued advanced studies, achieving the prestigious title of Candidate of Sciences, a degree equivalent to a doctoral level according to the International Standard Classification of Education (ISCED) 2011. His academic pursuits reflect a deep-seated interest in the intersection of economics, politics, and organizational behavior, which would later define his research focus.

Professional Endeavors

Prof. Gurkov's professional trajectory encompasses a rich tapestry of experiences across esteemed institutions worldwide. Noteworthy among these are his stints at renowned academic institutions such as INSEAD, Harvard Business School, London School of Economics, University Paris-IX, Schulich School of Business (York University, Toronto, Canada), and IMTA, Bled School of Business (Slovenia). These experiences not only honed his academic acumen but also exposed him to diverse perspectives in the fields of business, management, and organizational studies.

Contributions and Research Focus On Organizational design Award

Prof. Gurkov's scholarly contributions have significantly enriched the discourse on multinational corporations, strategic management, and organizational behavior. His research delves into pertinent issues such as corporate parenting styles, digitalization, stakeholder management, and the impact of global disruptions on multinational corporations. Through empirical investigations and theoretical frameworks, Gurkov has shed light on complex phenomena shaping contemporary business landscapes.

Accolades and Recognition

Prof. Gurkov's dedication to academia has garnered him accolades such as the "Best Teacher" award in 2017, underscoring his commitment to excellence in pedagogy and mentorship. His prolific publication record in esteemed journals attests to the recognition and respect he commands within academic circles. Notable publications include articles in journals like the International Journal of Organizational Analysis, Post-Communist Economies, and Review of International Business and Strategy, among others.

Organizational design involves the deliberate arrangement of structures, processes, and systems to achieve business objectives effectively. It encompasses the development of organizational structures, optimization of the workforce, and alignment of resources with strategic goals. Management consulting firms often specialize in providing expertise in organizational design to enhance business efficiency and performance. Key considerations include defining roles and responsibilities, streamlining workflows, and fostering a culture of collaboration and innovation. Strategic alignment ensures that organizational goals are consistent with market dynamics and evolving business needs. Effective organizational design promotes agility, adaptability, and responsiveness to change, enabling companies to thrive in dynamic environments. It also involves continuous evaluation and improvement to sustain competitive advantage and drive long-term success.

Impact and Influence

Prof. Gurkov's work transcends the confines of academia, exerting a tangible impact on industry practices and scholarly discourse. By elucidating nuanced relationships between organizational strategies and external dynamics, his research equips practitioners and policymakers with actionable insights to navigate turbulent environments effectively. Furthermore, his mentorship and guidance have shaped the intellectual trajectories of numerous scholars, fostering a community of thought leaders poised to tackle contemporary challenges.

Legacy and Future Contributions

As Gurkov continues to chart new frontiers in academia, his legacy is bound to endure through the enduring impact of his research, mentorship, and institutional leadership. With an unwavering commitment to advancing knowledge and fostering interdisciplinary dialogue, he remains a beacon of inspiration for future generations of scholars. His future contributions are poised to catalyze paradigm shifts in how we perceive and navigate the intricacies of global business ecosystems, leaving an indelible mark on the fabric of academic inquiry.

Citations

  • Citations  5193
  • h-index       32
  • i10-index    94

Notable Publication

  • The evolution of corporate parenting styles of multinational corporations under anticipated trajectories of development in global industries Review of International Business and Strategy This link is disabled., 2024

Gurkov, I.Morley, M.J.

  • Shaping the attitudes of Russian managers in ethical issues – personal attributes and environmental pressure International Journal of Emerging Markets This link is disabled., 2023.

Oberhauser, M.Holtbrügge, D.Gurkov, I.

  • Using old theories to find novel solutions in organizational design of large established firms International Journal of Organizational Analysis This link is disabled., 2023.

Obel, B.Gurkov, I.

  • Digitalization and corporate parenting styles of multinational corporations International Journal of Organizational Analysis This link is disabled., 2023.

Gurkov, I.Filinov, N.

  • Strategic tensions in multinational corporations during global disruptions Management Research Review This link is disabled., 2023.

Gurkov, I.Dahms, S.Shchetinin, I.