Symbiosis Centre for Management and Human Resource Development, Symbiosis International (Deemed University), Pune | India
Dr. Vinod Sharma is a highly accomplished academician and industry expert specializing in Marketing and Analytics, with nearly 24 years of professional experience spanning corporate leadership and higher education. As an Associate Professor at Symbiosis Centre for Management and Human Resource Development (AACSB Accredited), Symbiosis International (Deemed University), Pune, he imparts advanced knowledge in Marketing Analytics, Marketing Strategy, Business Research Methods, and Consumer Behaviour. His career reflects a seamless integration of practical insights from the corporate world with a strong academic foundation, enabling him to foster data-driven and research-oriented decision-making in marketing.
Professional Profiles
Education
Dr. Sharma holds a Ph.D. in Management from DAVV, Indore, with research focused on consumer retention strategies in the telecom service industry. He also possesses dual MBA degrees in Marketing and International Business, obtained from SMU, Indore, and the University of Wales, UK, respectively. His educational foundation is rooted in Electronics with a Bachelor of Science from Barkatullah University, India, which has strengthened his analytical approach to marketing and business strategy.
Experience
With over 15 years in academia and around 8 years in the corporate sector, Dr. Sharma has held significant academic leadership roles including Associate Professor, Head of Department, Area Chairperson of Marketing, and Controller of Examinations across leading institutions such as CHRIST (Deemed to be University), Delhi NCR, GL Bajaj Institute of Management and Research, and Raj Lakshmi School of Business. He has been instrumental in accreditation processes (NAAC, AACSB), strategic academic planning, faculty development, and organizational development. In the corporate domain, he has served as District Manager at SSE Plc, UK, and held managerial positions at Macleod Pharmaceuticals Ltd. and Universal Medicare Pvt. Ltd., where he demonstrated expertise in sales, team management, planning, and business development.
Research Interests
His research interests include Marketing Analytics, Consumer Retention Strategies, Marketing Research, International Business, Cross-Cultural Management, and Data-Driven Decision Making. Dr. Sharma has a strong focus on applying analytics to enhance marketing performance and integrating cross-cultural perspectives into business management practices.
Awards and Achievements
Dr. Sharma has an extensive research portfolio that includes 70 published articles in reputed national and international journals, 22 book chapters (10 Scopus indexed), 6 published books (4 Scopus indexed), 15 published case studies with 2 accepted for publication, and contributions to 3 international research projects. He has published one copyright and holds two patents, showcasing his innovation-driven academic contributions. His excellence in research has been recognized with 12 Best Paper Awards at various international conferences. He is also a member of editorial and reviewer boards of several prestigious journals such as ECR (ABDC-A), JOC (ABDC-A), JPM (ABDC-B), IDD (ABDC-C), and JSIT (ABDC-B).
Publications
Kapse, M., Jain, P.S., Pathak, A., Poulose, J., Sharma, V., et al. (2025). “Intrinsic Motivational Factors and Creative and Innovative Work Behaviour of Employees: The Mediating Effect of Creative Personality” in International Journal of Indian Culture and Business Management.
Sharma, V., Maheshkar, C., Mahajan, Y., Remsei, S., Kapse, M., et al. (2025). “Evaluating the Impact of Advertising Strategies on Rural Brand Building: Insights from the Personal Care FMCG Sector” in Innovative Marketing.
Poulose, J., Sharma, V. (2025). “Exploring the Mediating Role of Job and Life Satisfaction between Work–Family Conflict, Family–Work Conflict and Turnover Intention” in Evidence-based HRM: A Global Forum for Empirical Scholarship.
Suresh, A.S., Sharma, V., Poulose, J., Kapse, M., Mahajan, Y., et al. (2025). “Consumer Persona Impact” in Book Chapter.
Sharma, V., Mahajan, Y., Kapse, M., Deb, S., et al. (2025). “Harnessing Machine Learning Models and Explainable AI to Understand MOOC Continuance Intention” in Information Discovery and Delivery.
Mahajan, Y., Gadekar, A., Kankonkar, S., Kapse, M., Sharma, V., et al. (2024). “Antecedents of Leadership Conduct in Women Entrepreneurship: Does Thank God It’s Monday (TGIM) Attitude a Game Changer?” in Conference Paper.
Poulose, J., Sharma, V., Kumar, M.D., Bhattacharjee, S., et al. (2024). “Understanding Purchase Intention of Menstrual Products among Rural Indian Women: Periods Are Normal – Period!” in International Journal of Indian Culture and Business Management.
Sharma, V., Payal, R., Dutta, K., Poulose, J., Kapse, M., et al. (2024). “A Comprehensive Examination of Factors Influencing Intention to Continue Usage of Health and Fitness Apps: A Two-Stage Hybrid SEM-ML Analysis” in Cogent Business & Management.
Conclusion
Dr. Vinod Sharma exemplifies the synergy of academic rigor and industry expertise in the field of Marketing and Analytics. Through his extensive teaching, research, and leadership contributions, he has made a significant impact on shaping future-ready professionals and advancing contemporary marketing education. His interdisciplinary approach, combining data analytics, strategic marketing, and cross-cultural insights, continues to influence management practices globally while fostering innovation in business education.