Shandong Women’s University | China
Chao Yin is an Associate Professor of Marketing at the Faculty of Management, Shandong Women’s University, where she specializes in green development, low-carbon strategies, supermarket operations, and agricultural product logistics. She earned her Doctorate in Enterprise Management with a marketing focus from Beijing Jiaotong University, following a master’s degree from the Capital University of Economics and Business and a bachelor’s degree in marketing from Qingdao University. Before entering academia, she gained practical industry experience as a marketing manager at Qingdao AEON Dongtai Co., Ltd., which continues to inform her applied research approach. Her scholarly work appears in reputable journals, including Q1 and Q2 outlets, addressing themes such as logistics information systems, sustainable development performance, emissions trajectories, and corporate green innovation. She has also contributed to international symposiums with studies on resource integration and “Farming-Supermarket” supply-chain mechanisms. In the classroom, she teaches courses on marketing management and chain enterprise operations, integrating theory with practice to support student development. Recognized for her growing contributions to sustainability and operations research, her work aims to advance environmentally responsible management strategies and promote efficient, low-carbon business practices for future economic and societal benefit.
Featured Publications
Yin, C., Zhang, M., Zhang, Y., & Wu, W. (2020). Business service network node optimization and resource integration based on the construction of logistics information systems. Information Systems and e-Business Management, 18, 723–746. (Q2)
Yin, C. Research on optimization of mixed distribution of chain supermarket based on resource integration. Management Review.
Yin, C. (2015). Research on the Key Issues of “Farming-Supermarket” Docking under the Background of “Internet Plus”. Proceedings of the 2nd International Symposium on Management, Innovation and Development (MID2015).
Yin, C., & Liu, P. (2025). Knowledge-driven green cognition: the impact of enterprise innovation in sustainable development performance. (Q2)
Yin, C., & Bo, Y. (2025). China’s emissions trajectory: Integrating resource management and energy transition strategies. (Q1)