Symbiosis Centre for Management and Human Resource Development, Symbiosis International (Deemed University), Pune | India

Dr. Vinod Sharma is a highly accomplished academician and industry expert specializing in Marketing and Analytics, with nearly 24 years of professional experience spanning corporate leadership and higher education. As an Associate Professor at Symbiosis Centre for Management and Human Resource Development (AACSB Accredited), Symbiosis International (Deemed University), Pune, he imparts advanced knowledge in Marketing Analytics, Marketing Strategy, Business Research Methods, and Consumer Behaviour. His career reflects a seamless integration of practical insights from the corporate world with a strong academic foundation, enabling him to foster data-driven and research-oriented decision-making in marketing.

Professional Profiles

SCOPUS

ORCID

Education

Dr. Sharma holds a Ph.D. in Management from DAVV, Indore, with research focused on consumer retention strategies in the telecom service industry. He also possesses dual MBA degrees in Marketing and International Business, obtained from SMU, Indore, and the University of Wales, UK, respectively. His educational foundation is rooted in Electronics with a Bachelor of Science from Barkatullah University, India, which has strengthened his analytical approach to marketing and business strategy.

Experience

With over 15 years in academia and around 8 years in the corporate sector, Dr. Sharma has held significant academic leadership roles including Associate Professor, Head of Department, Area Chairperson of Marketing, and Controller of Examinations across leading institutions such as CHRIST (Deemed to be University), Delhi NCR, GL Bajaj Institute of Management and Research, and Raj Lakshmi School of Business. He has been instrumental in accreditation processes (NAAC, AACSB), strategic academic planning, faculty development, and organizational development. In the corporate domain, he has served as District Manager at SSE Plc, UK, and held managerial positions at Macleod Pharmaceuticals Ltd. and Universal Medicare Pvt. Ltd., where he demonstrated expertise in sales, team management, planning, and business development.

Research Interests

His research interests include Marketing Analytics, Consumer Retention Strategies, Marketing Research, International Business, Cross-Cultural Management, and Data-Driven Decision Making. Dr. Sharma has a strong focus on applying analytics to enhance marketing performance and integrating cross-cultural perspectives into business management practices.

Awards and Achievements

Dr. Sharma has an extensive research portfolio that includes 70 published articles in reputed national and international journals, 22 book chapters (10 Scopus indexed), 6 published books (4 Scopus indexed), 15 published case studies with 2 accepted for publication, and contributions to 3 international research projects. He has published one copyright and holds two patents, showcasing his innovation-driven academic contributions. His excellence in research has been recognized with 12 Best Paper Awards at various international conferences. He is also a member of editorial and reviewer boards of several prestigious journals such as ECR (ABDC-A), JOC (ABDC-A), JPM (ABDC-B), IDD (ABDC-C), and JSIT (ABDC-B).

Publications

Kapse, M., Jain, P.S., Pathak, A., Poulose, J., Sharma, V., et al. (2025). “Intrinsic Motivational Factors and Creative and Innovative Work Behaviour of Employees: The Mediating Effect of Creative Personality” in International Journal of Indian Culture and Business Management.

Sharma, V., Maheshkar, C., Mahajan, Y., Remsei, S., Kapse, M., et al. (2025). “Evaluating the Impact of Advertising Strategies on Rural Brand Building: Insights from the Personal Care FMCG Sector” in Innovative Marketing.

Poulose, J., Sharma, V. (2025). “Exploring the Mediating Role of Job and Life Satisfaction between Work–Family Conflict, Family–Work Conflict and Turnover Intention” in Evidence-based HRM: A Global Forum for Empirical Scholarship.

Suresh, A.S., Sharma, V., Poulose, J., Kapse, M., Mahajan, Y., et al. (2025). “Consumer Persona Impact” in Book Chapter.

Sharma, V., Mahajan, Y., Kapse, M., Deb, S., et al. (2025). “Harnessing Machine Learning Models and Explainable AI to Understand MOOC Continuance Intention” in Information Discovery and Delivery.

Mahajan, Y., Gadekar, A., Kankonkar, S., Kapse, M., Sharma, V., et al. (2024). “Antecedents of Leadership Conduct in Women Entrepreneurship: Does Thank God It’s Monday (TGIM) Attitude a Game Changer?” in Conference Paper.

Poulose, J., Sharma, V., Kumar, M.D., Bhattacharjee, S., et al. (2024). “Understanding Purchase Intention of Menstrual Products among Rural Indian Women: Periods Are Normal – Period!” in International Journal of Indian Culture and Business Management.

Sharma, V., Payal, R., Dutta, K., Poulose, J., Kapse, M., et al. (2024). “A Comprehensive Examination of Factors Influencing Intention to Continue Usage of Health and Fitness Apps: A Two-Stage Hybrid SEM-ML Analysis” in Cogent Business & Management.

Conclusion

Dr. Vinod Sharma exemplifies the synergy of academic rigor and industry expertise in the field of Marketing and Analytics. Through his extensive teaching, research, and leadership contributions, he has made a significant impact on shaping future-ready professionals and advancing contemporary marketing education. His interdisciplinary approach, combining data analytics, strategic marketing, and cross-cultural insights, continues to influence management practices globally while fostering innovation in business education.

Vivekanand Kumar | Vibration | Best Researcher Award

Published on 01/09/202501/09/2025 by Research Data Analysis

Assist. Prof. Dr. Vivekanand Kumar | Vibration | Best Researcher Award

Sandip University | India

Dr. Vivekanand Kumar is an accomplished academic and researcher specializing in mechanical and mining engineering, with significant contributions to vibration analysis, occupational safety, and heavy machinery operation in industrial environments. He is currently serving as an Assistant Professor at Sandip University, Madhubani, Bihar, India, where he also holds key roles as the University Coordinator for SodhGanga and SodhShuddhi. His professional journey combines a strong foundation in engineering education, extensive research in vibration control and occupational health, and practical industrial experience in thermal power plants and heavy earth-moving machinery operations.

Professional Profile

ORCID

Education

Dr. Kumar holds a doctoral degree in Mining Engineering from the Indian Institute of Technology (Banaras Hindu University), Varanasi, where his research focused on whole-body vibration and its impact on heavy earth-moving machinery operators in opencast coal mines. He completed his Master of Technology in Fuel Engineering from the Indian Institute of Technology (Indian School of Mines), Dhanbad, with a thesis on quantitative dynamic analysis of shale gas reservoirs. His undergraduate studies in Mechanical Engineering from R.G.P.V., Bhopal, provided the groundwork for his multidisciplinary expertise spanning mining, fuel engineering, and mechanical systems.

Experience

Dr. Kumar’s career integrates academic, research, and industrial experience. In academia, he has taught core mechanical engineering subjects and engineering graphics to undergraduate students, contributing to the development of future engineers. He served as a faculty member at Government Engineering College, Madhubani, before joining Sandip University, where he continues to mentor students and lead research initiatives. His industrial background includes roles in thermal power plant operations and waste heat recovery boiler commissioning, providing him with practical insights into large-scale industrial systems.

Research Interest

His primary research interests revolve around vibration engineering, occupational health and safety, heavy machinery operation, and ergonomic risk assessment in industrial and mining sectors. Dr. Kumar has authored several peer-reviewed journal articles and conference papers focusing on whole-body vibration exposure, musculoskeletal health risks of operators, and adaptive vibration damping technologies. His research also extends to smart composite materials, Bayesian network-based risk assessment approaches, and the analysis of shale gas reservoirs for energy resource evaluation.

Awards

Throughout his academic journey, Dr. Kumar has been recognized with multiple fellowships and awards that supported his research and higher education. He received prestigious fellowships from the Ministry of Human Resource Development (MHRD) during his postgraduate and doctoral studies, enabling him to advance his expertise in mining engineering and vibration control technologies.

Publications

Kumar, V. (2025). “Design and Analysis of Smart Composite Materials for Active Vibration Damping and Adaptive Control in Aerospace and Automotive Structures” in Journal of Vibration Engineering and Technologies.

Kumar, V., Palei, S.K., & Karmakar, N.C. (2025). “Discomfort Survey of Dumper Operators Exposed to Whole-Body Vibration in Opencast Coal Mines” in Journal of Vibration and Control.

Chaudhary, D.K., Palei, S.K., Kumar, V., & Karmakar, N.C. (2022). “Whole-Body Vibration Exposure of Heavy Earthmoving Machinery Operators in Surface Coal Mines: A Comparative Assessment of Transport and Non-Transport Earthmoving Equipment Operators” in International Journal of Occupational Safety and Ergonomics.

Kumar, V., Palei, S.K., Karmakar, N.C., & Chaudhary, D.K. (2022). “Whole-Body Vibration Exposure vis-à-vis Musculoskeletal Health Risk of Dumper Operators Compared to a Control Group in Coal Mines” in Safety and Health at Work.

Atal, M.K., Palei, S.K., Chaudhary, D.K., Kumar, V., & Karmakar, N.C. (2020). “Occupational Exposure of Dumper Operators to Whole-Body Vibration in Opencast Coal Mines: An Approach for Risk Assessment Using a Bayesian Network” in International Journal of Occupational Safety and Ergonomics.

Conclusion

Dr. Vivekanand Kumar exemplifies a well-rounded professional with a strong commitment to advancing research and education in the fields of mechanical and mining engineering. His blend of academic rigor, research contributions, and industrial experience positions him as a valuable contributor to occupational safety, vibration analysis, and engineering education. His work not only addresses key industrial challenges but also aligns with sustainable and safer practices in mining and heavy machinery operations, making a meaningful impact on both academia and industry.

Mircea-Iosif Rus | Emerging Research Trends | Outstanding Contribution Award

Published on 02/08/202502/08/2025 by Research Data Analysis

Dr. Mircea-Iosif Rus | Emerging Research Trends | Outstanding Contribution Award

Nird Urban Incerc Cluj-napoca Branch | Romania

Dr. Mircea-Iosif Rus is a Romanian economist and senior researcher with extensive expertise in economic sciences, sustainable innovation, and research management. He serves as Branch Director and Level I Scientific Researcher at NIRD URBAN INCERC, Cluj-Napoca, and is an expert within Romania’s National Committee for Accreditation of Academic Titles. With over three decades of experience spanning academia, administration, and R&D, he has authored numerous publications and led high-impact projects in energy, construction, and eco-innovation. His research excellence is recognized nationally and internationally, particularly in applying blockchain and AI technologies to sustainable development and smart construction.

Professional Profile

SCOPUS

Education

Dr. Rus holds a PhD in Economic Sciences and multiple postgraduate qualifications, including in Civil and Commercial Law, Quantitative Economics and Finance, and Library & Communication Science, all from Babeș-Bolyai University, Cluj-Napoca. He also earned bachelor’s degrees in Political Science, Economics, and Management. His multidisciplinary academic background combines economics, law, and political studies with applied research training. His higher education reflects a strong foundation in public finance, econometrics, business law, and communication. These academic credentials have equipped him to engage in cross-sectoral research and contribute to policy development and financial leadership in scientific and innovation-based institutions.

Professional Experience

Dr. Rus brings over 35 years of professional experience, with a core focus on economic research and development. Since 1999, he has held key positions at NIRD URBAN INCERC, rising from Economist to Branch Director and Senior Scientific Researcher. His roles have included financial coordination, project leadership, and administrative management of national and European R&D projects. He also served as Economic Director at TERMOCAD SRL and managed wholesale operations at NAPOCOM SA. His strategic roles in research management and national scientific committees underscore his expertise in innovation, finance, and policy implementation in the construction and energy sectors.

Awards & Recognition

Dr. Rus has received numerous awards for his contributions to research and innovation. His accolades include multiple Gold, Silver, and Bronze Medals at EUROINVENT, INVENTCOR, and iCAN exhibitions for pioneering work in green buildings, AI in construction, and sustainable composite materials. He has been honored by prestigious institutions such as the Romanian Inventors Forum, the Polytechnic University of Timișoara, and international associations. His innovative work on blockchain, R&D governance, and alternative energy has earned Diplomas of Excellence and Special Awards for impact, creativity, and interdisciplinary contribution across the fields of engineering, economics, and environmental sustainability.

Research Skills

Dr. Rus is skilled in designing, managing, and evaluating complex research and development initiatives. His expertise includes economic modeling, cost-benefit analysis, and financial oversight in scientific projects. He specializes in sustainability-focused research, integrating AI, blockchain, and composite materials into smart urban infrastructure. His experience spans national core programs, EU-funded projects, and cross-disciplinary research involving economics, engineering, and policy. He is adept in research communication, strategic innovation management, and quantitative analysis, demonstrated through his extensive publications and active participation in accredited exhibitions. As a certified project and innovation manager, he advances research that bridges academic inquiry and real-world technological solutions.

Publications

Inflaţia în România în perioada de tranziţie

Authors: Rus M.-I.
Journal/Source: Vol. Specializare, Integrare si Dezvoltare, Editura Sincron, Cluj-Napoca
Year: 2003

Finanţarea activităţii de cercetare-dezvoltare. Studiu comparativ

Authors: Rus M.-I.
Journal/Source: Sesiunea de Comunicări Ştiinţifice a Facultăţii de Ştiinţe Economice, Cluj-Napoca
Year: 2004

Politici monetare aplicate în România în perioada tranziţiei

Authors: Rus M.-I.
Journal/Source: Sesiunea de Comunicări Ştiinţifice a Facultăţii de Ştiinţe Economice, Cluj-Napoca
Year: 2004

Ţintirea directă a inflaţiei. Studiu comparativ

Authors: Rus M.-I.
Journal/Source: Vol. Lumea Financiară – Prezent şi Perspective, Casa Cărţii de Ştiinţă, Cluj-Napoca
Year: 2004

Analiza comparativă a metodelor utilizate pe plan internaţional pentru estimarea costurilor şi formarea preţurilor în activitatea de construcţii

Authors: Rus M.-I., Simion C., Enulescu C.
Journal/Source: Acta Technica Napocensis, Proceedings of the International Conference, Constructions 2008, Editura Napoca Star, Cluj-Napoca
Year: 2008

Research and its place in economical development

Authors: Rus M.-I.
Journal/Source: Acta Technica Napocensis, Nr. 53, Editura Universităţii Tehnice Cluj-Napoca
Year: 2010

Fields of research activity

Authors: Rus M.-I.
Journal/Source: Acta Technica Napocensis, Nr. 53, Editura Universităţii Tehnice Cluj-Napoca
Year: 2010

Wissem Ajili Ben Youssef | Blockchain | Best Researcher Award

Published on 19/07/202519/07/2025 by Research Data Analysis

Assoc Prof Dr. Wissem Ajili Ben Youssef | Blockchain | Best Researcher Award

Em normandie campus Paris | France

Author Profile

Scopus

Early Academic Pursuits

Dr. Wissem Ajili Ben Youssef began her academic journey at Université Paris Dauphine – PSL, where she completed her Master’s degree in Economics and International Finance in 2003. She went on to earn a PhD in Economics in 2007, focusing her doctoral research on the dynamics of public debt in developing countries, integrating institutional, economic, and financial perspectives—an area that would later define her academic career.

Professional Endeavors

Her professional experience spans both academia and government service. She worked as a Public Services Advisor at the Ministry of Finance in Tunisia, before transitioning to academia, holding positions such as Lecturer, Assistant Professor, and Associate Professor at institutions like Université de Carthage, ESLSCA Paris Business School, and EM Normandie. At ESLSCA, she served as Director of the Finance Department and Program Director for the Finance & Data Performance MBA. In 2023, she joined EM Normandie as an Associate Professor of Finance.

Contributions and Research Focus

Dr. Ajili Ben Youssef’s research focuses on Finance Digitization, Sustainable Finance, and Public Debt. Her work includes studies on blockchain, big data, cyber risk, and resilience in financial systems. She has published in both national and international peer-reviewed journals and contributed to books on financial innovation, economic governance, and sustainability. Her interdisciplinary approach allows her to explore how technological transformation affects finance.

Impact and Influence

Through her contributions, she has influenced discourse on sovereign debt sustainability, digital financial ecosystems, and ESG finance. Her research has guided frameworks in MENA countries, and she has delivered talks at major international events. She serves as a reviewer for prominent journals and is regularly invited to academic, policy, and industry forums as a keynote speaker and panelist.

Academic Citations

Her scholarly work includes over 20 peer-reviewed publications in journals like Financial Innovation, British Accounting Review, Journal of Sustainable Development, and Journal of Post Keynesian Economics. Her work is widely cited in discussions on financial regulation, emerging markets, capital controls, and digital transformation in accounting and finance.

Technical and Research Skills

Dr. Ajili Ben Youssef is proficient in empirical research, economic modeling, and data analysis. Her technical strengths include applying advanced tools for assessing systemic risk, sovereign debt impact, and technology adoption in financial systems. She also integrates qualitative and quantitative methods to analyze institutional behavior and policy effects.

Teaching Experience

With over a decade of experience, she has taught courses including Treasury Management, Financial Markets, International Finance, Macroeconomics, and Accounting at both graduate and undergraduate levels. She has taught at EM Normandie, ESLSCA Business School, and Université de Carthage, and has supervised more than 100 Master’s and DBA theses in the past five years.

Leadership and Editorial Roles

She has held multiple academic leadership roles including Head of Finance Department, MBA Program Director, and Course Leader. She serves on the Editorial Board of the International Journal of Accounting, Finance and Risk Management and has been a reviewer for journals like Journal of Cleaner Production and Journal of Sustainable Finance & Investment. She actively contributes to scientific committees, workshops, and colloquia.

Professional Recognition and Awards

Her excellence in teaching and curriculum innovation has earned her several awards, including the Reconnect Tunisian Finance Women Award (2023) and three Eduniversal MBA Prizes: Innovation (2021), Launch (2022), and Tremplin (2023). These awards underscore her contributions to advancing finance education and academic leadership.

Outreach and Thought Leadership

Dr. Ajili Ben Youssef engages widely in public discourse through articles in journals such as L’Économiste Maghrébin, where she writes on topics including technological disruption, financial resilience, and COVID-19 impacts. She has delivered keynotes, moderated roundtables, and presented at international forums across Europe, Asia, and the Middle East.

Mentorship and Supervision

She consistently supervises an average of 15 to 20 theses per year, covering topics such as financial innovation, risk management, and ESG investing. Her mentorship combines academic precision with professional relevance, nurturing future scholars and finance practitioners.

Legacy and Future Contributions

Dr. Wissem Ajili Ben Youssef continues to shape the future of sustainable finance, digital innovation, and economic governance. Her upcoming research will focus on integrating artificial intelligence, fintech, and regulatory frameworks to address emerging global financial challenges. Through her teaching, leadership, and research, she remains a prominent figure in transforming financial education and policy research.

Publications

Finance in the Digital Age: The Challenges and Opportunities

Authors: Wissem Ajili Ben Youssef, Nadia Mansour
Source: Book Chapter in Technology: Toward Business Sustainability
Year: 2024
DOI: 10.1007/978-3-031-54009-7_5

Uncovering Asymmetrical Contagion Effects: US Monetary Policy and Emerging Markets

Authors: Chokri Zehri, Wissem Ajili Ben Youssef, Latifa Saleh Iben Ammar
Journal: The Journal of International Trade & Economic Development
Year: 2024
DOI: 10.1080/09638199.2024.2310700

The Factoring 2.0 in the Era of the Fintech Revolution Context

Authors: Wissem Ajili Ben Youssef, Nadia Mansour
Source: Book Chapter in Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application
Year: 2024
DOI: 10.1108/s1479-351220240000036004

Corporate Resilience in the Face of COVID-19: A Proposal Measurement Index

Authors: Wissem Ajili Ben Youssef, Imen Ben Slimene, Samir B. Maliki, Mourad Kertous, Afef Khalil, Nassiri Abdelhak, Mohammed El Amine Abdelli
Journal: Management International
Year: 2023
DOI: 10.59876/a-jq8d-0ztz

A Critical Analysis of Capital Controls: Implications for Crisis Prevention and Economic Performance

Authors: Chokri Zehri, Latifa Saleh Iben Ammar, Wissem Ajili Ben Youssef
Journal: International Review of Applied Economics
Year: 2023
DOI: 10.1080/02692171.2023.2291556

The Temporal Dimensions of Policy Responses to Capital Surges

Authors: Chokri Zehri, Latifa Saleh Iben Ammar, Wissem Ajili Ben Youssef, Fatma Zehri
Journal: Journal of Post Keynesian Economics
Year: 2023
DOI: 10.1080/01603477.2023.2275573

Meriem Elbouhali | Blockchain | Best Researcher Award

Published on 19/07/202519/07/2025 by Research Data Analysis

Dr. Meriem Elbouhali | Blockchain | Best Researcher Award

ESLSCA Paris Business School, CERFIM | France

Author Profile

Scopus

Early Academic Pursuits

Dr. Meriem El Bouhali is a distinguished scholar in the field of digital marketing and business-to-business (B2B) research. Her academic journey reflects a consistent trajectory of excellence and depth in management sciences. She holds a Ph.D. in Management Sciences (Digital Marketing) from Université Paris 2 Panthéon-Assas, earned in December 2020. Her doctoral thesis, titled “Convertir les visiteurs du site web en clients : comment la qualité du site web de fournisseur influence la confiance et l’intention de sélection dans un contexte de sourcing ?”, was awarded with “Mention très honorable avec les félicitations à l’unanimité”, a prestigious distinction reflecting both the academic quality and practical relevance of her research. Her thesis received the University Thesis Prize of Paris 2, emphasizing its contribution to the field.

Her academic foundations are equally solid. Dr. El Bouhali completed a Master 2 in Management Sciences (Organizational Management) at Université Paris 2 Panthéon-Assas in 2013 and a Master 1 in Economics and Management at Université Paris 1 Panthéon-Sorbonne in 2012. She also completed the EDEN Doctoral Seminar on Advances in B2B Marketing at the Turku School of Economics in Finland in 2019, further reinforcing her international research exposure.

Professional Endeavors

Dr. El Bouhali currently serves as an Associate Professor and Program Director at ESLSCA Business School Paris, where she leads the MBA in Digital Marketing and Innovation. Her responsibilities span from academic course design and delivery to program coordination and student mentorship. She is involved in the strategic development of curricula, pedagogical innovation, partnership building, and international academic initiatives.

Her professional academic experience includes roles as an adjunct faculty member at the Faculté Libre de Droit, d’Économie et de Gestion (2016–2021), a contractual professor at Université de Picardie Jules Verne (2018–2019), and an ATER (Attachée Temporaire d’Enseignement et de Recherche) at Université Paris 2 Panthéon-Assas (2014–2016). Across these positions, she has taught a wide range of subjects, including digital marketing, B2B marketing, service marketing, international negotiation, customer loyalty, and research methodology.

Contributions and Research Focus

Dr. El Bouhali’s research is rooted in the digital transformation of B2B marketing, with a specific interest in how website quality, digital trust, and online partner selection influence business relationships. Her published work includes studies on blockchain adoption in auditing, internal branding and social media performance, and sustainable business models in the financial services sector.

Her doctoral and postdoctoral work investigates the intersection between digital interface quality and supplier selection, using both qualitative and quantitative methods. Her approach blends theory with practical application, providing insight into how organizations can improve digital presence to build trust and enhance buyer engagement.

Impact and Influence

Through her research and teaching, Dr. El Bouhali has made significant contributions to both academia and industry. Her work on digital trust in sourcing contexts and social media capabilities has been cited and discussed in academic conferences and peer-reviewed journals. She has participated in high-level conferences such as the EMAC Annual Conference, the Association Française du Marketing, and the International Marketing Trends Conference. Her research is shaping modern marketing discourse, particularly in the context of sustainability, customer relationship management, and technological innovation.

Academic Citations and Publications

Dr. El Bouhali’s peer-reviewed articles and academic collaborations reflect her influence in the field. Key publications include:

“Blockchain Technology Adoption Intention among the Big Four Audit Firms” (The British Accounting Review, 2025)
“Les capacités dans le domaine des médias sociaux, déterminants de la performance salariée” (Gestion2000, 2024)
“Vers un business model durable: une étude de cas d’un groupe de services financiers” (Droit et Patrimoine, 2023)
“Choix du fournisseur à l’ère du digital” (Cahiers de recherche FACO, 2019)

She also has multiple articles under review or submitted to reputable journals, including Technovation, Studies in Higher Education, and Research in International Business and Finance.

Technical Skills

Dr. El Bouhali is proficient in both qualitative and quantitative research methodologies, using tools such as SPSS, SMART PLS, and QDA Miner. She is also adept with the Microsoft Office 365 Suite and delivers distance education via platforms like Zoom, Teams, and Discord. Her teaching approach incorporates active learning, including flipped classrooms and problem-based learning strategies.

Teaching Experience

Her teaching expertise covers both undergraduate and graduate levels, including Bachelor’s, MBA, and Master’s programs. She has taught a broad spectrum of courses in marketing, including digital marketing, customer loyalty, strategic marketing, and CSR. Her teaching style emphasizes critical thinking, real-world application, and interactive methodologies.

She has also played an active role in supervising master’s theses, coordinating program accreditations (RNCP), and organizing student workshops, conferences, and international study tours. She is involved in faculty development and supports student engagement initiatives.

Legacy and Future Contributions

Dr. El Bouhali’s academic legacy is defined by her commitment to bridging the gap between theory and practice, especially in the fast-evolving domains of digital marketing and sustainable innovation. Looking ahead, she plans to continue researching how digital transformation impacts buyer–supplier dynamics, with a focus on AI integration, B2B trust models, and sustainable customer engagement.

Her role in shaping future marketing professionals is not limited to teaching—she actively designs programs that are industry-relevant, research-driven, and pedagogically progressive. As a member of the CERFIM and LARGEPA research labs, she is well-positioned to influence future debates on responsible marketing and technological change.

Publications

Blockchain technology adoption intention among the Big Four audit firms, 2025

Najla Bouebdallah | Blockchain | Best Researcher Award

Published on 19/07/202519/07/2025 by Research Data Analysis

Dr. Najla Bouebdallah | Blockchain | Best Researcher Award

Excelia Business School | France

Author Profile

Scopus

🎓 Early Academic Pursuits

Dr. Najla Bouebdallah’s academic journey is marked by exceptional excellence and dedication to the field of management sciences and accounting. Born and educated in Tunisia, she began her scholarly path with a Baccalauréat in Mathematics (2007), graduating with Mention Très Bien. She pursued a Bachelor’s in Management Sciences with a specialization in Accounting at ISG Tunisia, where she again ranked at the top of her class in 2010. Her passion for academia led her to complete a Master’s in Accounting and Financial Methods in 2013 at FSEG Tunisia, where she graduated with the highest distinction and was recognized as the major of her promotion.

Driven by a growing interest in understanding the strategic value of knowledge within organizations, Dr. Bouebdallah earned her Ph.D. in Management Sciences in 2019 from the GRANEM research laboratory (IAE Angers) and IHEC Carthage. Her doctoral thesis, “The Impact of Intellectual Capital on Business Performance: Case of the BRICS Countries,” was supervised by prominent scholars including Prof. Lionel Escaffre and Prof. Salma Damak Ayedi, reflecting her early focus on intangible assets and performance analytics in emerging economies.

💼 Professional Endeavors

Dr. Bouebdallah’s professional career spans across academia, research, and international collaboration. She is currently a Research Engineer at Excelia Business School Paris and a Lecturer at EM Normandie, where she brings a blend of academic theory and applied finance into the classroom. Her earlier teaching roles include appointments at Université Paris 10 Nanterre, IAE Gustave Eiffel Créteil, Université Lille 1, and several prestigious business schools such as ESLSCA, ISG, and EDC Paris.

Over the years, she has developed and taught a broad portfolio of courses ranging from financial accounting, IFRS, audit, and consolidation, to management control, taxation, and research methodology at both undergraduate and graduate levels, including MBA programs. Her pedagogy is complemented by a strong commitment to mentorship and research supervision, supporting students in thesis writing, applied research, and professional project development.

🔬 Contributions and Research Focus

Dr. Bouebdallah’s research is at the intersection of accounting, sustainability, and digital transformation. She has authored and co-authored numerous papers on topics such as intellectual capital, ESG (Environmental, Social, and Governance) adoption, blockchain technology in auditing, and generative AI in finance and education.

Her upcoming publication in the Asian Review of Accounting (2025) titled “Factors Determining Big Four Auditors’ Intentions to Use Blockchain Technology: A Mixed Approach” demonstrates her pioneering work in exploring how emerging technologies reshape the auditing landscape. Additionally, she has contributed to the British Accounting Review, Financial Innovations, and is preparing chapters for an academic book titled “Innovating Finance for a Sustainable Future” (World Scientific).

Current research projects include:

Adoption of Generative AI in Banking and Education
Supply Chain Resilience – A Bibliometric Analysis
AI, Machine Learning, and Big Data in Trading Systems

🏅 Accolades and Recognition

Dr. Bouebdallah’s academic and research excellence has been consistently recognized. She has:

Graduated as Top of her Class in both Bachelor’s and Master’s degrees.
Served as an Elected Member of the GRANEM Research Council (2016–2019).
Participated in the Scientific Committee of the 41st AFC (Association Francophone de Comptabilité) Congress in Angers.
Received multiple international seminar invitations in Brussels, Madrid, Dubai, and online for executive Micro-MBA modules on cost analysis, performance leadership, and financial strategy.

Her role as a peer reviewer for journals such as Journal of Financial Reporting and Accounting, African Development Review, and Journal of Sustainable Finance & Investment further highlights her academic credibility and engagement with global research networks.

🌍 Impact and Influence

Dr. Bouebdallah is widely respected for her interdisciplinary insight, combining accounting fundamentals with emerging technological tools. Her work has influenced both academic communities and professional circles, especially in understanding how technologies like blockchain and AI affect corporate governance, audit practices, and sustainability reporting. She actively contributes to international conferences and collaborative research networks, particularly within the Francophone academic world and the Middle East–North Africa (MENA) region.

Her teachings and research are grounded in real-world relevance, equipping students and professionals to meet the challenges of digital transformation and sustainable finance.

🔮 Legacy and Future Contributions

Looking ahead, Dr. Bouebdallah aims to further explore the interface between ethical governance, digital innovation, and financial accountability. She envisions developing cross-disciplinary curricula, producing high-impact research, and influencing policy and practice in how financial systems adapt to sustainability challenges and technological disruptions. With her ongoing work on AI in education, blockchain-enabled auditing, and ESG data integration, she is poised to shape the next generation of responsible, tech-savvy financial leaders.

Through her dedication to academic rigor, innovative research, and global collaboration, Dr. Najla Bouebdallah continues to build a legacy that bridges tradition with innovation in the fields of accounting, auditing, and responsible finance. 🌟

Publications

Blockchain technology adoption intention among the Big Four audit firms, 2025

Gabriel Segarra – Human Factors – Best Researcher Award

Published on 16/05/202416/05/2024 by Research Data Analysis

Mr. Gabriel Segarra - Human Factors - Best Researcher Award

Medical University of South Carolina - United States

Author Profile

Early Academic Pursuits

Mr. Gabriel C. Segarra's academic journey reflects a deep-seated passion for scientific exploration and interdisciplinary collaboration. Beginning with his Bachelor of Science in Biology from the College of Charleston, Segarra demonstrated an early commitment to understanding complex biological systems. His involvement in various research projects, such as his work on complement proteins and immune responses during his SURP Summer Researcher position at the Medical University of South Carolina (MUSC), highlights his dedication to advancing knowledge in the field.

As a Teaching Assistant in Molecular Biology Laboratory, Segarra not only enhanced his own understanding of molecular processes but also contributed to the educational development of his peers. His leadership as Principal Investigator for a NASA Space Mission Design project showcases his ability to lead multidisciplinary teams toward ambitious scientific goals, culminating in winning a design contest sponsored by NASA.

Professional Endeavors

Mr. Segarra's professional trajectory underscores his commitment to applying scientific principles to real-world challenges in healthcare. His tenure as a Research Program Assistant and subsequently as a Program Coordinator at MUSC's Embedded Human Factors and Clinical Safety Science Unit evidences his transition into a pivotal role in healthcare research. Under the mentorship of Dr. Ken Catchpole, Segarra spearheaded initiatives aimed at improving patient safety and quality of care in surgical settings.

His contributions to developing system analysis tools for sterile processing and integrating team training activities for robotic-assisted surgery underscore his hands-on approach to addressing critical issues in healthcare delivery. Segarra's ability to coordinate diverse research teams and his track record of presentations at prestigious conferences reflect his growing expertise and influence in the field.

Contributions and Research Focus

Mr. Segarra's research focuses on applying systems engineering principles to healthcare, particularly in the areas of surgical care, sterile processing, and transplant coordination. His work delves into understanding the intricate interdependencies within healthcare systems, with a keen emphasis on enhancing patient safety and quality outcomes.

His publications and presentations demonstrate a nuanced understanding of the challenges inherent in healthcare delivery and his innovative approach to addressing these challenges through rigorous research and interdisciplinary collaboration. By investigating patient safety incident reporting, reprocessing protocols, and simulation models, Segarra's research provides valuable insights that can inform policy and practice in healthcare settings.

Accolades and Recognition

Mr. Segarra's contributions have garnered recognition both within academia and the broader scientific community. His presentations at international symposiums and contributions to peer-reviewed journals reflect the esteem in which his work is held. Winning the design contest for the NASA space mission design further highlights his ability to excel in competitive environments and push the boundaries of scientific inquiry.

Impact and Influence

Mr. Segarra's work has the potential to catalyze significant advancements in healthcare delivery by bridging the gap between theoretical research and practical application. By elucidating complex interdependencies and developing innovative solutions, Segarra is poised to make a lasting impact on patient care and safety.

Legacy and Future Contributions

As Segarra continues to advance in his career, his legacy will be defined by his unwavering dedication to improving healthcare systems and outcomes. By mentoring future generations of researchers and continuing to push the boundaries of knowledge, Segarra's contributions will resonate far beyond his current endeavors, shaping the future landscape of healthcare delivery and patient safety.

Citations

A total of 342 citations for his publications, demonstrating the impact and recognition of her research within the academic community.

Citations 342

Notable Publication

Tesfaye Gudeta – Interdisciplinary Data Insights – Editorial Board member

Published on 26/03/202426/03/2024 by Research Data Analysis

Mr. Tesfaye Gudeta - Interdisciplinary Data Insights - Editorial Board member

Haramaya University - Ethiopia

Author Profile

Early Academic Pursuits

Mr. Tesfaye Gudeta Gerba's academic journey commenced with a Bachelor of Education degree in Teaching the English Language from Jimma University, Ethiopia, spanning from 2004 to 2007. This foundational period laid the groundwork for his subsequent academic pursuits. Following this, he pursued a Higher Diploma in Teaching at Higher Education, Haramaya University, in 2007-2008, further enhancing his pedagogical skills.

His commitment to academic excellence led him to pursue a Master of Arts degree in Linguistics at Addis Ababa University from 2009 to 2011, where he delved deeper into the intricacies of language study. This phase not only broadened his understanding of linguistics but also honed his research and analytical abilities, setting the stage for his future scholarly endeavors.

Professional Endeavors

Mr. Tesfaye Gudeta Gerba's professional journey is characterized by a rich tapestry of experiences across various educational institutions in Ethiopia. He served as an Academic and Administrative Coordinator of Haramaya University's first-year students at the Harar campus from 2011 to 2012, demonstrating his organizational prowess and leadership capabilities.

His contributions extended to the administrative domain as he assumed the role of Associate Dean of the College of Social Sciences and Humanities at Haramaya University from 2013 to 2016. During this tenure, he exhibited adeptness in managing academic affairs and fostering a conducive learning environment.

Mr. Gerba's commitment to curriculum development and academic innovation is evident from his roles as a Curriculum Designer and Chairperson for the MA program in Peace and Development Studies in 2015. Furthermore, his involvement in establishing the Institute of Gadaa Studies at Haramaya University showcases his dedication to promoting interdisciplinary research and cultural preservation.

Contributions and Research Focus

Throughout his academic and professional journey, Mr. Tesfaye Gudeta Gerba has exhibited a keen interest in interdisciplinary studies, particularly in the realms of linguistics, peace studies, and social sciences. His research endeavors have explored diverse topics such as the sociopolitical roles of Oromo women, morphosemantic analysis of Oromo personal names, and the comparative analysis of epic traditions.

His doctoral candidacy in Peace and Development Studies at Haramaya University reflects his commitment to addressing complex societal issues and fostering sustainable peace. Additionally, his involvement in research projects such as "Human Trafficking from Ethiopia to the Middle East and Its Effects" underscores his dedication to shedding light on pressing social issues and advocating for vulnerable populations.

Accolades and Recognition

Mr. Tesfaye Gudeta Gerba's scholarly contributions have garnered recognition both nationally and internationally. His publications in esteemed journals such as the International Journal of Sciences and Women's Studies underscore his scholarly prowess and contribution to academic discourse.

Moreover, his participation in training programs and workshops, including those facilitated by Haramaya University and the University of Innsbruck, highlights his commitment to continuous learning and professional development.

Impact and Influence

Mr. Gerba's multifaceted contributions extend beyond academia, encompassing community engagement and capacity-building initiatives. His involvement in the 'HU-UIBK Partnership for Strengthening Institutional Capacity in Peacebuilding and Conflict Transformation' underscores his dedication to fostering collaborative approaches to conflict resolution and peacebuilding.

Furthermore, his role as a mentor and educator has undoubtedly influenced aspiring scholars and professionals, shaping the trajectory of future generations in academia and beyond.

Legacy and Future Contributions

As Mr. Tesfaye Gudeta Gerba continues his academic journey and doctoral research, his legacy as a scholar, educator, and advocate for peace and social justice will endure. His interdisciplinary approach to research and commitment to community engagement lay the groundwork for future scholars to build upon, fostering a legacy of academic excellence and social impact.

Moving forward, Mr. Gerba's contributions are poised to expand, with the potential to catalyze positive change in Ethiopia and beyond. Whether through his research endeavors, educational initiatives, or community outreach efforts, his dedication to advancing knowledge and promoting peace will undoubtedly leave an indelible mark on academia and society as a whole.

Notable Publication

Abie Assres Fenta – Mixed Research – Editorial Board Member

Published on 26/03/202426/03/2024 by Research Data Analysis

Mr. Abie Assres Fenta - Mixed Research - Editorial Board Member

Debre Markos University - Ethiopia

Author Profile

Early Academic Pursuits

Mr. Abie Assres Fenta's journey in academia began with a strong foundation in sociology, reflecting a deep-seated interest in understanding societal dynamics. His educational trajectory likely started with a bachelor's degree in Sociology or a related field, where he honed his analytical skills and developed a passion for social research. This foundational period likely laid the groundwork for his subsequent professional endeavors and contributions to the field.

Professional Endeavors

Entering the professional sphere, Abie embarked on a multifaceted career that blended teaching, research, and community engagement. His tenure as a Graduate Assistant Lecturer at Debre Markos University marked the initial steps in his academic career, where he immersed himself in the intricacies of sociology while also contributing to the university's academic mission.

As he progressed, Abie assumed the role of a lecturer and researcher, taking on increasing responsibilities within the department of Sociology at Debre Markos University. His dedication to teaching is evident in his diverse repertoire of courses, spanning from foundational subjects like Introduction to Sociology to specialized topics such as Medical Sociology and Gender and Development Studies. Alongside teaching, Abie actively pursued research, delving into various socio-economic issues affecting Ethiopian communities.

Contributions and Research Focus

Mr. Abie's research endeavors reflect a keen interest in addressing pressing societal issues and contributing to scholarly discourse. His published articles delve into a range of topics, including the socio-economic impacts of the COVID-19 pandemic, gender inequalities, and the challenges faced by students with disabilities. Through rigorous empirical analysis and thoughtful inquiry, Abie strives to shed light on complex social phenomena, offering insights that inform policy and practice.

Moreover, Abie's commitment to community engagement underscores his belief in the transformative power of education and awareness. His involvement in initiatives such as combating harmful traditional practices and raising awareness about public health issues demonstrates a holistic approach to addressing societal challenges.

Accolades and Recognition

Mr. Abie's dedication to scholarship and service has not gone unnoticed, as evidenced by the numerous certifications and awards he has received. From peer review webinars to professional development trainings, Abie continuously seeks to expand his knowledge and skills, positioning himself as a leading figure in his field.

Furthermore, his contributions to reputable journals and his active participation in academic discourse have earned him recognition within the academic community. Certificates from esteemed organizations such as SAGE journals and EURAXESS Africa attest to Abie's standing as a respected scholar and reviewer.

Impact and Influence

Mr. Abie's work extends beyond the confines of academia, leaving a tangible impact on both local communities and the broader academic landscape. Through his research, teaching, and community engagement efforts, Abie seeks to empower individuals and effect positive change. By addressing pressing social issues and advocating for marginalized groups, he contributes to the creation of a more equitable and inclusive society.

Legacy and Future Contributions

Looking ahead, Abie's legacy is poised to endure through the students he has mentored, the research he has conducted, and the communities he has served. As he continues to advance in his career, Abie remains committed to making meaningful contributions to his field and society at large. Whether through innovative research projects, transformative teaching methods, or impactful community interventions, Abie's legacy will be defined by his unwavering dedication to social justice and human flourishing.

Notable Publication

Bedan Khanal – Innovation in Data Analysis Award – Best Researcher

Published on 23/03/202423/03/2024 by Research Data Analysis

Mr. Bedan Khanal - Innovation in Data Analysis Award - Best Researcher

Wayne State University - United States

Author Profile

Early Academic Pursuits

Mr. Bedan Khanal embarked on his academic journey with a Bachelor of Technology in Civil Engineering from Jain University, Bangalore, India. His undergraduate thesis, supervised by Prof. Dimple Bahri, focused on the "Comparative Study on Structural Behavior and Effects of Thermal Treatment on Conventional Concrete and Glass Fiber Reinforced Concrete." During his undergraduate years, he also engaged in extensive surveys and projects in various branches of civil engineering, showcasing his practical skills and leadership as a student team leader.

Continuing his academic pursuit, Khanal pursued a Master of Science in Civil Engineering with a specialization in Transportation Engineering from Wayne State University (WSU), Detroit. Under the guidance of Dr. Steven M. Lavrenz, he conducted a thesis titled "Surrogate Measures of Road Safety: A Cross-Sectional Analysis with Traditional Risk Factors and Operating Characteristics at Signalized Intersections." This research demonstrated his proficiency in analyzing road safety parameters, a precursor to his subsequent endeavors in transportation safety.

Professional Endeavors

Since August 2019, Bedan Khanal has served as a Graduate Research Assistant (GRA) at the Transportation Research Lab (TRL) of Wayne State University. His work primarily revolves around transportation research, focusing on highway safety, design, and planning. His recent projects include applications of Intelligent Transportation Systems (ITS) in enhancing highway safety and analyzing transportation data for improved planning.

Khanal's passion for academia extends beyond research, as evident from his role as a Visiting Instructor for CE 4850 Engineering Economics. In this capacity, he demonstrated his pedagogical skills by instructing undergraduate students, preparing lecture materials, and facilitating class discussions.

Contributions and Research Focus On Innovation in Data Analysis Award

Mr. Bedan Khanal's primary research focus lies in transportation safety and operations, particularly in the domain of highway safety. His Ph.D. dissertation titled "Novel Approach for Transportation Data Analysis" underscores his commitment to developing innovative methodologies for analyzing transportation data to enhance safety measures. Moreover, his contributions to publications such as "Heterogeneity in Crash Data" and "Safety Assessment of Suburban Type Arterial Roadways" reflect his dedication to advancing knowledge in transportation safety.

In addition to his academic pursuits, Khanal has actively contributed to professional organizations such as the Institute of Transportation Engineers (ITE) and the Nepalese Student Association at Wayne State University. His roles as Treasurer of the ITE Wayne State University Student Chapter and President of the Nepalese Student Association demonstrate his leadership skills and commitment to fostering a sense of community among students.

Accolades and Recognition

Throughout his academic and professional journey, Bedan Khanal has garnered several accolades and scholarships, highlighting his excellence in research and academic endeavors. Notable awards include the MI ITE Student Paper Award, Datta Endowment Award, and Global Experiences Endowed Award, underscoring his contributions to the field of transportation engineering.

Impact and Influence

Mr. Khanal's contributions to peer-reviewed journals and conferences, coupled with his role as a peer reviewer for esteemed platforms such as the Transportation Research Board Annual Meetings (TRBAM), signify his impact on the academic community. His research outputs not only contribute to advancing knowledge but also influence the discourse on transportation safety and operations.

Legacy and Future Contributions

Mr. Bedan Khanal's interdisciplinary research approach, bridging theoretical insights with practical applications, positions him as a key contributor to the field of transportation engineering. His legacy lies in his dedication to addressing real-world challenges in transportation safety and operations, thereby shaping future practices and policies in the field. As he progresses in his academic and professional journey, Khanal is poised to make significant contributions to the advancement of transportation engineering, leaving a lasting legacy in the domain of transportation safety and operations.