Dr. Irfan Hameed - Innovation - Best Researcher Award 

Faculty of Business and Management - Malaysia

Author Profile

Early Academic Pursuits

Dr. Irfan Hameed embarked on his academic journey with a strong foundation, earning his PhD in Marketing from Iqra University, Pakistan. His doctoral research, titled "Entertain and Sell: The Role of Humor in Advertising in Manipulating Buyer’s Black Box," delved into the intriguing dynamics of perceived humor in advertisements and its impact on consumer purchase intentions. Employing a three-studies research design, he explored the mediating and moderating roles of various psychological factors, showcasing a comprehensive understanding of consumer behavior in advertising contexts.

Professional Endeavors

With a rich academic background, Dr. Hameed transitioned into various roles within academia and research. He served as Head of Research at the Institute of Business Management in Pakistan, Registrar at Iqra University, and Chairperson of Marketing at Iqra University. His extensive experience includes leadership positions such as Head of Department (MBA) and Knowledge Unit Leader (Business) at Iqra University. Notably, he is currently serving as an Assistant Professor at UCSI University, Malaysia, contributing significantly to the institution's academic and research landscape.

Contributions and Research Focus

Dr. Hameed's research contributions span a wide array of topics within the realms of marketing, entrepreneurship, and consumer behavior. His publications in rigorous journals reflect his dedication to advancing knowledge in these domains. Noteworthy research endeavors include investigating consumer adoption intentions towards emerging technologies like hydrogen fuel cell vehicles, exploring the antecedents influencing green entrepreneurship behavior among youth populations, and analyzing the impact of social media influencers on consumer purchase decisions.

Accolades and Recognition

Dr. Hameed's scholarly achievements have earned him recognition both nationally and internationally. His research excellence and innovation have been acknowledged through grants and awards, demonstrating his commitment to pushing the boundaries of academic inquiry. Moreover, his status as an approved PhD supervisor by the Higher Education Commission of Pakistan underscores his expertise and proficiency in guiding the next generation of scholars.

Impact and Influence

Dr. Hameed's scholarly endeavors have made a significant impact on academia and industry alike. Through his research publications, training sessions, and workshops, he has contributed valuable insights to the understanding of consumer behavior, marketing strategies, and educational practices. His work has not only enriched academic discourse but also informed practical implications for businesses and educational institutions.

Legacy and Future Contributions

As Dr. Hameed continues his academic journey, his legacy of excellence in research and teaching is poised to inspire future generations of scholars. His multidisciplinary approach and commitment to continuous learning exemplify his dedication to intellectual growth and innovation. Moving forward, he aims to further expand his research portfolio, mentor aspiring scholars, and contribute meaningfully to the advancement of knowledge in his field.


  • Citations   1964
  • h-index       24
  • i10-index    23

Notable Publication


Irfan Hameed – Innovation – Best Researcher Award

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