Mr. Zeeshan Majeed Nadroo - Marketing Research - Best Researcher Award 

Islamic University of Science and Technology  - India

Author Profile

Early Academic Pursuits

Mr. Zeeshan Majeed Nadroo embarked on his academic journey with a strong inclination towards the realm of marketing. His foundational education began with a Bachelor's degree in Commerce from the esteemed University of Kashmir, where he displayed remarkable aptitude, securing a commendable 68% in his undergraduate studies. Building upon this, he pursued a Postgraduate Diploma in International Business Organization and concurrently pursued a Master of Commerce degree from the Indira Gandhi National Open University, where his dedication and commitment shone through with consistent academic achievements.

Driven by his passion for understanding the intricacies of marketing dynamics, Zeeshan pursued a Master of Business Administration with specializations in Marketing and Human Resource Management from the Central University of Kashmir. His academic prowess was evident as he graduated with an impressive score of 71%, demonstrating not only his dedication but also his proficiency in his chosen field.

Mr. Zeeshan's academic pursuits culminated in the pinnacle of scholarly achievement as he embarked on the rigorous journey of earning a Doctor of Philosophy (Ph.D.) in Marketing from the Department of Management Studies at the Islamic University of Science and Technology, Srinagar. His doctoral research, spanning from July 2020 to March 2024, under the auspices of the Indian Council of Social Science Research (ICSSR) Fellowship, exemplifies his dedication to advancing knowledge in the field of marketing.

Endeavors and Contributions On Marketing Research

Throughout his academic odyssey, Zeeshan Majeed Nadroo has made significant contributions to the academic community, particularly in the domain of marketing research. His scholarly endeavors are underscored by a series of publications in reputable journals, elucidating critical insights into various facets of consumer behavior in the digital era. Noteworthy among these publications are his research articles exploring the phenomenon of parasocial interaction and its implications for online shopping behavior, which have garnered acclaim within the academic fraternity.

Moreover, Zeeshan's scholarly pursuits extend beyond the confines of traditional research papers, as evidenced by his active participation in conferences where he has presented his research findings, thus fostering intellectual discourse and knowledge dissemination in the academic milieu. His presentations have elucidated seminal insights into emerging trends in online purchase intention research, thereby enriching scholarly dialogue and shaping the contours of contemporary marketing scholarship.

Accolades and Recognition

Mr. Zeeshan's scholarly endeavors have not gone unnoticed, as evidenced by the accolades and recognition he has received from esteemed institutions and scholarly bodies. His exemplary research has merited inclusion in prestigious journals, reaffirming the caliber and impact of his contributions to the field of marketing. Furthermore, his diligence and scholarly acumen have been acknowledged through awards such as the Reviewer Award by Elsevier, a testament to his standing as a discerning evaluator within the academic community.

Impact and Influence

Mr. Zeeshan Majeed Nadroo's scholarly pursuits have left an indelible imprint on the landscape of marketing research, fostering a deeper understanding of consumer behavior in the digital age. His elucidation of the intricacies of parasocial interaction and its implications for online shopping behavior has reverberated across academia, shaping scholarly discourse and informing marketing practice. By bridging the gap between theory and practice, Zeeshan has paved the way for informed decision-making in the dynamic domain of digital marketing.

Legacy and Future Contributions

As Mr. Zeeshan Majeed Nadroo continues on his scholarly trajectory, his legacy is poised to endure through his seminal contributions to the field of marketing research. With a steadfast commitment to advancing knowledge and unraveling the complexities of consumer behavior, Zeeshan's future contributions hold the promise of further enriching scholarly discourse and catalyzing paradigm shifts in marketing theory and practice. Armed with an unwavering dedication to academic excellence, Zeeshan stands poised to leave an indelible legacy in the annals of marketing scholarship.

Notable Publication

Zeeshan Majeed Nadroo – Marketing Research – Best Researcher Award 

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